# Premium Fashion Brand Activewear Fendi Active is the Sub-Label Inspired by Basketball Designs By Amy Duong | Published 2021-03-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fendi-active References: [hypebeast](https://hypebeast.com/2021/3/fendi-menswear-active-line-spring-summer-2021-collection-campaign) & [fendi](https://www.fendi.com/us/new-arrivals-man) With the arrival of the Spring season very soon, luxury fashion house Fendi introduces a new slew of items under its sub-label [Fendi Active](https://www.trendhunter.com/trends/fendi-springsummer-2024) for the Spring/Summer 2021 season. The lifestyle branch is inspired by [basketball silhouettes](https://www.trendhunter.com/trends/basketball-series) for the first ever capsule. The collection is full of bold color palettes and a plethora of branding accents throughout, as the logo is the most prominent detail. It makes its way onto items such as the longboard, a cap, and some apparel. The garments range from workout sets to [lightweight varsity jackets](https://www.trendhunter.com/trends/set-active). A notably piece is the workout sets, made with mesh panels for breathability and snap buttons for security. The set is made up of a jacket and matching trousers that boast the ability to remove the sleeves and legs. Image Credit: Fendi ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 56% | Activity: 20% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Activewear:** Fendi's sub-label Fendi Active brings a new perspective to luxury activewear with basketball-inspired designs. - **Bold Branding:** Fendi's use of branding as a prominent detail in their Fendi Active collection creates opportunities for bold and eye-catching designs. - **Breathability and Versatility:** The Fendi Active collection's emphasis on mesh panels and removable sleeves and legs presents opportunities for innovation in breathable and versatile activewear. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can expand into the activewear market using Fendi's Fendi Active collection as inspiration. - **Sportswear:** Fendi's basketball-inspired designs in their Fendi Active collection can disrupt the sportswear industry with a focus on high fashion and premium materials. - **Athletic Apparel:** Fendi's emphasis on breathability and versatility in their Fendi Active collection presents opportunities for innovation in athletic apparel that prioritizes functionality without sacrificing style. ## Related on Trend Hunter - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Familial Fashion House Perfumes](https://www.trendhunter.com/trends/fendi-fragrance.md)