# Iconic Vintage Electric Guitars Fender Launches Its New 'American Vintage II Series' By Niko Pajkovic | Published 2022-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fender References: [manofmany](https://manofmany.com/entertainment/music/fender-american-vintage-ii-series-guitars) & [fender](https://www.fender.com/en/start)  Legendary guitar brand [Fender](https://www.trendhunter.com/trends/retrostyle-guitar) has officially unveiled its new line of premium guitars, dubbed the 'American Vintage II Series.' The new series serves to reintroduce and reimagine some of the brand's most iconic guitar models, and, in doing so, is appealing to the tastes of vintage guitar enthusiasts. “These original guitars and basses have long been coveted by avid players and vintage enthusiasts around the world for their aesthetic and tone that inspired some of the greatest music and most-identifiable guitar and bass lines of all time," explained Justin Norvell, Fender’s executive vice president of product. Several of the models included in the 'American Vintage II Series' have been used by [Rock N' Roll's](https://www.trendhunter.com/trends/surf-and-turf-roll) most legendary musicians, including Bruce Springsteen and Keith Richards. Image Credit: Fender ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 17% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Vintage Guitar Revival:** Fender's new 'American Vintage II Series' showcases the potential for brands to revive and reimagine iconic vintage products, appealing to niche audiences. - **Premium Guitar Market:** The 'American Vintage II Series' highlights the opportunity for growth in the premium guitar market segment, providing options for enthusiasts with high-end tastes. - **Celebrity Endorsement Marketing:** Rock N' Roll legends like Bruce Springsteen and Keith Richards lend credibility to Fender's brand through the use of their iconic guitar models, which can inspire new marketing strategies for businesses using celebrity endorsements. ### Where This Applies - **Musical Instruments:** Fender's 'American Vintage II Series' highlights the potential for other musical instrument brands to reintroduce classic models and target niche audiences with unique tastes. - **Luxury Consumer Goods:** By providing high-quality, premium options, Fender's new guitars appeal to luxury consumers, creating an opportunity for growth in the luxury consumer goods market segment. - **Celebrity Endorsement:** The success of Fender's 'American Vintage II Series' demonstrates the potential for businesses in various industries to leverage celebrity endorsements in their marketing and branding efforts. ## Related on Trend Hunter - [Affordable Retro-Style Guitars](https://www.trendhunter.com/trends/retrostyle-guitar.md) - [Reimagined High-End Guitars](https://www.trendhunter.com/trends/highend-guitar.md) - [High-End Electric Guitars](https://www.trendhunter.com/trends/player-plus-meteora.md) - [Gold-Foil Pickup Guitars](https://www.trendhunter.com/trends/specialedition-guitar.md) - [Highly Collectible Vintage Guitars](https://www.trendhunter.com/trends/highly-collectible-vintage-guitars.md) - [Rare Vintage Guitar Designs](https://www.trendhunter.com/trends/gibsons-certified-vintage-program.md) - [Historically Significant Guitar Models](https://www.trendhunter.com/trends/les-paul-custom-70s.md) - [Musician-Backed Electric Guitars](https://www.trendhunter.com/trends/fender-1.md) - [Boldly Bizarre Budget Guitars](https://www.trendhunter.com/trends/budget-guitar.md)