# Evocative Vixen Shoots Lily Mcmenamy Stars in a Femme Fatale Fashion Shoot for Philip Riches By Farida Helmy | Published 2014-07-28 | Updated 2014-08-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/femme-fatale-fashion-shoot References: [fashiongonerogue](http://www.fashiongonerogue.com/lily-mcmenamy-modern-women-new-philip-riches-shoot/) & [philipriches](http://philipriches.com) This femme fatale fashion shoot stars the beautiful Lily McMenamy -- who is the daughter of 90s model Kristen McMenamy -- looking like the ultimate vixen. The fashion shoot has the dark-haired beauty posing in sexy poses that look like a mix between [high fashion photography](https://www.trendhunter.com/trends/alessandro-micheles) and avant-garde erotica. McMenamy has recently made it to the big leagues by starring in campaigns for [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and A.P.C. and now she is bound to be even bigger with her collaboration with photographer Philip Riches in this exclusive femme fatale fashion shoot. Dressed in a Rob Leather gimp mask, latex gloves and [American Apparel body stockings](https://www.trendhunter.com/trends/zhilyova), McMenamy is the definition of evocative. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Femme Fatale Fashion:** Disruptive innovation opportunity: Develop high-end, avant-garde fashion lines that blend elements of high fashion photography and erotica. - **Collaborative Photography:** Disruptive innovation opportunity: Create platforms for photographers and models to collaborate and showcase their unique artistic visions. - **Model Lineage:** Disruptive innovation opportunity: Launch modeling agencies that focus on representing models with famous parents, capitalizing on their existing industry connections. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Introduce virtual reality technology to elevate the interactive and immersive experience of fashion photography. - **Luxury Fashion:** Disruptive innovation opportunity: Investigate sustainable and ethically sourced materials to meet the increasing consumer demand for conscious luxury fashion. - **Creative Advertising:** Disruptive innovation opportunity: Utilize artificial intelligence and machine learning algorithms to create personalized and targeted advertising campaigns in the fashion industry. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md)