# Disruptive Feminist Apparel Wildfang's Feminist Collection Revives Slogans from the 60s By Laura McQuarrie | Published 2018-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/feminist-collection References: [wildfang](https://www.wildfang.com/the-feminist-collection.html) Women's apparel company Wildfang recently launched a [feminist collection](https://www.trendhunter.com/trends/femininity-in-bloom) that prominently features slogans from the 60s—a time of upheaval that's regarded as the start of the feminist movement in the Western world and beyond. The Protest Collection features a mix of minimal and [boldly printed shirts](https://www.trendhunter.com/trends/willy-chavarria-2), [military-style jackets](https://www.trendhunter.com/trends/the-scorpion-the-frog) and accessories like button sets. One of the standout pieces from the collection is the black and white 'Fight for Your Rights Button Up,' which boasts a print that resembles round protest pins with messages like "A Woman's Place is in the Resistance" and "...'Cuz Liberty Was a Lady Too." Another fun piece is the Wild Feminist Grid Tee, which has a subtle pattern that is made up entirely of words. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Reviving 60s Slogans:** Opportunity to tap into the nostalgia and empowerment of the 60s feminist movement by featuring slogans and designs from that era. - **Boldly Printed Apparel:** Chance to cater to the demand for statement-making clothing by creating bold prints and graphics that convey feminist messages. - **Subtle Word-based Patterns:** Innovation potential in offering clothing with patterns composed entirely of empowering words, appealing to customers seeking subtle yet meaningful designs. ### Where This Applies - **Women's Apparel:** Opportunity for women's apparel companies to embrace feminist activism and captivate customers with empowering and politically charged designs. - **Fashion Accessories:** Disruptive potential in the fashion accessories industry by creating accessories that carry bold feminist statements, appealing to customers who seek to express their beliefs through fashion. - **Nostalgia Merchandise:** Market opportunity in producing merchandise that taps into nostalgia for the feminist movement of the 60s, attracting customers who seek to commemorate and celebrate this historical era. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)