# Adorable Feminine Hygiene Videos Queen V Educates Consumers with a Relentlessly Quirky Approach By Kalin Ned | Published 2019-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/feminine-hygiene-video References: [fastcompany](https://www.fastcompany.com/40576329/this-startup-is-rebranding-vaginal-care-as-fun-and-cool?cid=search) & [youtube](https://www.youtube.com/channel/UCSQdIJW87um9zCM5UmnSsMg/videos) Feminine hygiene videos are one of the avenues Laura Steinberg -- the 24-year-old founder of fem care brand [Queen V](https://www.trendhunter.com/trends/queens-cygnature-martini), takes to educate her consumers and destigmatize the conversations around the topic. What's more, Steinberg attempts to revolutionize the way consumers think about feminine hygiene by sharing experienced-based videos. In this way, the audience can be both entertained, learn, as well as feel a part of a community with shared struggles and anxieties. One of the more noteworthy and effective [feminine hygiene videos](https://www.trendhunter.com/trends/anna-leigh-waters) that Queen V has shared on [YouTube](https://www.trendhunter.com/trends/beechers-handmade-cheese) is the 'Grandmas Talk Feminine Wellness.' In it, three mature women have gathered at a table with Queen V products, briefly talking about their experience. This also drives interest as it is sweet and entertaining ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Hygiene Education:** Providing educational and entertaining videos that destigmatize conversations around feminine hygiene offers disruptive innovation opportunities for consumer brands and influencers. - **Experiential Marketing:** Creating interactive marketing campaigns that allow customers to become a part of a community with shared struggles and anxieties related to feminine hygiene, presents disruptive innovation opportunities for marketing and advertising agencies. - **Generation Z Marketing:** Engaging Generation Z with quirky and humorous videos focused on destigmatizing feminine hygiene education presents disruptive innovation opportunities for brands that are looking to tap into this demographic. ### Sectors Adopting This - **Consumer Goods:** Consumer goods companies can use quirky and educational feminine hygiene videos to disrupt traditional marketing and generate interest in their products. - **Influencer Marketing:** Feminine hygiene brands can leverage the power of influencers to spread awareness and educate consumers about their products through entertaining videos. - **Advertising & Marketing:** Advertising and marketing professionals can create disruptive campaigns that use experiential marketing to destigmatize conversations around feminine hygiene and drive consumer engagement. ## Related on Trend Hunter - [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md) - [Stigma-Reducing Period Brands](https://www.trendhunter.com/trends/wholesome-branding.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Destigmatizing Perimenopause Series](https://www.trendhunter.com/trends/i-wish-i-knew.md) - [TCH Personal Care Brands](https://www.trendhunter.com/trends/antevorta.md) - [Women's Health Platforms](https://www.trendhunter.com/trends/frida-uncensored.md) - [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md)