# Delicate Feminine Fragrances Idôle by Lancôme is Packaged in a Bottle That's 15 Millimeters Wide By Laura McQuarrie | Published 2019-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/feminine-fragrance References: [prnewswire](https://www.prnewswire.com/news-releases/lancome-unveils-idole--a-feminine-fragrance-for-a-new-generation-300879103.html) & [lancome](https://www.lancome.com/) [Lancôme](https://www.trendhunter.com/trends/peachy-scavenger-hunt) recently launched its new [feminine fragrance](https://www.trendhunter.com/trends/u-beautys-proem) by the name of [Idôle](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint), which was created by three female perfumers: Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec. The new product is touted as a "new musky chypre floral fragrance" with sustainably sourced Isparta rose petal essence from Turkey that was exclusively made for the brand, plus an innovative new "clean and glow" accord. The fragrance is bottled in a design by architect and industrial designer Chafik Gasm that may just be the thinnest of its kind in the world, as it is just 15 millimeters thick. The feminine scent of Idôle and its notes of bergamot and pear is being introduced to the world by Zendaya Coleman, who says, "I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sustainable Floral Fragrances:** There is an opportunity to create more fragrances that use sustainably sourced floral ingredients, like the Isparta rose petal essence in the Lancôme Idôle fragrance. - **Ultra-thin Packaging Design:** The ultra-thin design of the Lancôme Idôle fragrance bottle shows potential for disruptive innovation in the packaging industry. - **Collaborations with Female Perfumers:** Collaborating with female perfumers, like in the creation of the Lancôme Idôle perfume, can lead to new innovative scents and foster diversity in the industry. ### Industries Being Reshaped - **Fragrance:** In the fragrance industry, there is a growing demand for sustainable and unique scents, like the Lancôme Idôle perfume, that can be capitalized on. - **Packaging:** The ultra-thin design of the Lancôme Idôle fragrance bottle shows potential for disruptive innovation in the packaging industry. - **Beauty and Cosmetics:** Collaborating with female perfumers, like in the creation of the Lancôme Idôle perfume, can encourage innovation and diversity in the beauty and cosmetics industry. ## Related on Trend Hunter - [Fragrance Scavenger Hunts](https://www.trendhunter.com/trends/peachy-scavenger-hunt.md) - [Modern Femininity Fragrances](https://www.trendhunter.com/trends/cacharel-ella-ella.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Distinctly Feminine Fragrances](https://www.trendhunter.com/trends/u-beautys-proem.md) - [Dreamy Perfume Scents](https://www.trendhunter.com/trends/lolita-lempicka.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md)