# Introductory Feminine Care Kits Blume's First Period Starter Kit Includes Eco-Friendly Products By Jana Pijak | Published 2020-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/feminine-care References: [blume](https://www.blume.com/products/first-period-starter-kit) [Blume's](https://www.trendhunter.com/trends/slumber-party-kit) First Period Starter Kit aims to make teens' first menstrual cycle less overwhelming -- consisting of feminine care products, conversation cards and more. In addition to featuring Blume's 100% organic cotton pads, the kit includes its best-selling [Cloud 9](https://www.trendhunter.com/trends/grain-berry-cloud-9) Essential Oil blend that targets period cramps and pain. The roll-on oil can be combined with a branded heat pack that is also included in the kit. Additionally, Blume's kit features a deck of Conversation Cards that aim to remove the stigma and shame surrounding menstruation. The 152-card deck is designed to encourage open conversation and covers everything from female health topics and the pressures surrounding puberty to sexual health conversations about consent, relationships and body positivity. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Eco-friendly Period Kits:** Opportunity to innovate by creating eco-friendly period starter kit products. - **Pain-relief Menstrual Products:** Opportunity to innovate by creating pain-relief menstrual products. - **Stigma-breaking Conversation Starters:** Opportunity to innovate by creating stigma-breaking conversation starters about menstruation, puberty, and overall female health. ### Who This Affects Most - **Feminine Care Industry:** Opportunity for the feminine care industry to incorporate sustainable and pain-relief products while promoting open conversations surrounding female health. - **Digital Health Industry:** Opportunity for the digital health industry to create period tracking apps and communicate self-care tips to women and young girls. - **Health Education Industry:** Opportunity for the health education industry to create more comprehensive curricula and break down taboos and stigma surrounding menstruation and female health. ## Related on Trend Hunter - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Discomfort-Alleviating Wellness Kits](https://www.trendhunter.com/trends/cramps-be-gone.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Gen Z-Focused Menstrual Care](https://www.trendhunter.com/trends/cycl.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Kid-Friendly Menstruation Books](https://www.trendhunter.com/trends/book-about-menstruation.md) - [Period Care Hotel Kits](https://www.trendhunter.com/trends/hospitality-kits.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md)