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# Crowdfunded Ethical Feminine Brands
TOTM is Now Turning to Consumers to Support Its Global Growth

By Kalin Ned | Published 2020-02-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/feminine-brands
References: [crowdcube](https://www.crowdcube.com/companies/totm/pitches/b3nrGZ?utm_source=website&utm_medium=CC_website_banner&utm_campaign=CC_website_banner&utm_term=TOTM%20LTD) & [totm](https://www.totm.com/)

Launched in 2016, TOTM has made a name for itself as an ethical and sustainable feminine brand. Its core product collection consists of various period-managing offerings—from tampons and liners to menstrual cups and pads. The feminine brand's range is made with 100% organic cotton that is certified by the [Global Organic Textiles Standard](https://www.trendhunter.com/trends/bfree-cup), as well as it is cruelty-free as guaranteed by The [Vegan Society](https://www.trendhunter.com/trends/fw25-vegan-leather).

In 2020, TOTM is looking to fuel its global growth and it is turning to its users and investors for support with a Crowdcube campaign. As of right now, the ethical feminine brand has delivered "over 100k eco-friendly orders," with a repeat order rate of 44%. The organic and reusable products are available at various store chains, including Tesco, [Urban Outfitters](https://www.trendhunter.com/trends/recycled-dish-towels), and more. The company also dabbles in B2B exchanges. Through its crowdfunding campaign, TOTM seeks to take its practice to the next level.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 91% | Activity: 96% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Crowdfunding for Ethical Feminine Brands:** TOTM's Crowdcube campaign demonstrates the growing trend of consumers and investors supporting sustainable and ethical feminine products through crowdfunding.
- **Organic and Reusable Menstrual Products:** TOTM's core product collection reflects a trend toward more sustainable and environmentally-friendly menstrual products.
- **Certified Ethical and Sustainable Brands:** TOTM sets a trend as an ethical and sustainable feminine brand, leading the way for other companies to follow suit and gain consumer trust in their products.

### Sectors Adopting This

- **Feminine Care:** TOTM is disrupting the feminine care industry by providing consumers with sustainable and ethical alternatives to traditional menstrual products.
- **Crowdfunding:** The growth of TOTM's Crowdcube campaign represents an opportunity for disruptive innovation in the crowdfunding industry, particularly for sustainable and ethical projects.
- **Retail:** TOTM's partnerships with major store chains like Tesco and Urban Outfitters show the potential for disruption and growth in the retail industry by stocking and promoting sustainable and ethical products.

## Related on Trend Hunter

- [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md)
- [Sustainable Menstrual Care Products](https://www.trendhunter.com/trends/unfabled.md)
- [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md)
- [Branded Feminine Product Donations](https://www.trendhunter.com/trends/free-tampons-and-pads.md)
- [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md)
- [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md)
- [TCH Personal Care Brands](https://www.trendhunter.com/trends/antevorta.md)
- [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md)
- [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md)