# Elegant Hybrid Smartwatch Lines Fossil Has Released Two Gorgeous Female-Targeted Smartwatches By Ell Smith | Published 2017-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/femaletargeted-smartwatches References: [digitaltrends](https://www.digitaltrends.com/mobile/fossil-hybrid-smartwatches-and-fossil-q-app/) & [fossil](https://www.fossil.com/us/en/products/hybrid-smartwatch-q-neely-cabernet-leather-sku-ftw5003p.html) Fossil has announced two new [female-targeted smartwatches](https://www.trendhunter.com/trends/womens-watches1) which combine analog with more modern forms of technology to offer users both high functionality and a stylish aesthetic. The smartwatches, which both connect to Bluetooth, can monitor and track one's sleep habits, overall health, and personal wellness goals. Various buttons on the phone enable a user to operate a mobile camera, call a phone, play music and more. Through a notification service, the Fossil watches will alert a wearer or specific texts or alarms via a vibrating wristband. All of this technology is packed into a [sleek design](https://www.trendhunter.com/trends/doro-watch), which draws upon the comfort of analog models. The only differentiating characteristic between the two watches, is that one contains roman numerals, while the other features tick marks. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Smartwatches:** These smartwatches combine analog design with modern technology, providing users with high functionality and a stylish aesthetic. - **Health Monitoring:** The smartwatches have the ability to monitor sleep habits, overall health, and personal wellness goals, offering users a comprehensive wellness tracking experience. - **Notification Service:** The watches feature a notification service that alerts wearers to texts or alarms via a vibrating wristband, providing a convenient and discreet way to stay connected. ### Where This Applies - **Fashion and Accessories:** The fashion industry can explore the integration of technology into stylish accessories, creating new opportunities for innovative and attractive hybrid smartwatches. - **Health and Wellness:** The health and wellness industry can leverage the capabilities of hybrid smartwatches to provide users with advanced health monitoring features, enhancing personal wellness journeys. - **Technology and Wearables:** The technology and wearables industry can continue to develop and refine hybrid smartwatches, expanding on their functionality and design to meet evolving consumer demands. ## Related on Trend Hunter - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Chic Cushion-Shaped Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Haute Health-Minded Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant.md) - [Micro-Sized Finger-Friendly Smartwatches](https://www.trendhunter.com/trends/rogbid-fusion.md) - [Elevated Sporty Men's Watches](https://www.trendhunter.com/trends/sport-tourer1.md)