# Female-Friendly Workplace Apps The 'Buy Up Index' Grades Companies on Gender Equality By Katherine Pendrill | Published 2015-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/femalefriendly-workplace References: [bustle](http://www.bustle.com/articles/97666-the-buy-up-index-grades-companies-on-gender-equality-and-here-are-the-top-scoring-companies) & [buyupindex](http://www.buyupindex.com) The 'Buy Up Index' is a new app that helps identify companies that support a female-friendly workplace. With data on over 800 companies in 150 different countries, this app is an excellent tool for any female job-seeker. The Buy Up Index was created by Amy-Willard Cross, who explains that the goal of the service is to help [female job-seekers](https://www.trendhunter.com/trends/aipowered-financial-platform) identify companies that serve women well, rather than those who are not working towards gender equality. The online service operates as a ranking system and assigns each company a letter grade based on its efforts to foster a female-friendly workplace. The app uses four major criteria to determine the rankings, including: female employees, [female leadership](https://www.trendhunter.com/trends/hiring-drive-2025), marketing and corporate citizenship. The index will show you the company's overall score, as well as their score in each of the four individual categories. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Gender Equality in the Workplace:** Identifying companies that support gender equality can lead to exciting disruptive innovation opportunities in creating inclusive workplace apps and services. - **Workplace Ranking Systems:** Developing new apps and tools that rank companies based on their efforts to foster a diverse and inclusive workplace can be a disruptive innovation opportunity. - **Data-driven Job Search:** Creating innovative job-search platforms that provide data on companies' gender-friendly practices can be a disruptive innovation opportunity. ### Where This Applies - **HR Tech:** The HR Tech industry can leverage the trend of gender equality in the workplace to develop innovative tools and platforms to support diverse and inclusive hiring practices. - **Social Impact:** The Social Impact industry can explore disruptive innovation opportunities by creating apps and services that promote and support gender equality in the workplace. - **Job Search Platforms:** The Job Search Platforms industry can benefit from the trend of data-driven job search by developing platforms that help job seekers identify companies with female-friendly workplace practices. ## Related on Trend Hunter - [Corporate Connection Platforms](https://www.trendhunter.com/trends/her-workplace.md) - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Personalized Menstrual Health Apps](https://www.trendhunter.com/trends/femcy.md) - [Female-Empowering Mindset Apps](https://www.trendhunter.com/trends/ana-app.md) - [Clean Bathroom-Locating Apps](https://www.trendhunter.com/trends/woloo.md) - [Multigenerational Workforce Apps](https://www.trendhunter.com/trends/microland.md)