# Inspiring Hijabi Athlete Ads The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad By Katherine Pendrill | Published 2016-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/female-weightlifter References: [adweek](http://www.adweek.com/adfreak/one-tough-hijabi-stars-nike-trainings-latest-ad-about-inner-strength-171079) & [youtube](https://www.youtube.com/watch?v=51EafVvqrxY) The latest video for [Nike](https://www.trendhunter.com/trends/why-do-it-ad) Training's 'Inner Strength' series stars an inspiring female weightlifter and Olympic-hopeful named Amna Al Haddad. While a number of activewear brands are making greater efforts to showcase [female athletes](https://www.trendhunter.com/trends/stay-ready), Nike is going even further by profiling athletes who are truly breaking down barriers in the world of sports. In the ad, Al Haddad reflects on her career as a [Muslim](https://www.trendhunter.com/trends/muslim-hikers) woman competing in a male-dominated sport. As she lifts and drops impressive weights, Al Haddad explains the spiritual side of weightlifting and what initially drew her to the sport. Al Haddad also discusses what others -- especially Muslim women -- can learn from her story. By shinning the spotlight on a Hijabi athlete, Nike helps to breaks down stereotypes about gender and faith in sports. As Al Haddad herself explains in the ad, "I'm someone who broke a lot of barriers for Muslim women." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Female Empowerment in Sports Advertising:** Brands are showcasing more female athletes who break down gender barriers in sports, creating an opportunity for inclusive advertising. - **Representation for Underrepresented Sports:** Focusing on athletes in underrepresented sports such as weightlifting not only breaks down stereotypes, but could also cultivate a new market for sportswear brands. - **Inclusion and Diversity in Activewear:** Illustrating intersectionality and inclusivity among a brand’s customers through marketing can create more societal integration and appeal to a wider audience. ### Industries Being Reshaped - **Sportswear:** Sportswear brands should consider focusing on underrepresented sports in advertising for a more inclusive market. - **Advertising:** Marketers should focus on intersectional and inclusive messaging to appeal to a wider audience and encourage societal integration. - **Sports:** Celebrating diverse athletes can help break down barriers and stereotypes in sports, while also increasing representation and inclusivity. ## Related on Trend Hunter - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)