# Gender-Swapped Superheroes Marvel Decided That From Here on Out There Will be a Female Thor By M | Published 2014-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/female-thor References: [polygon](http://www.polygon.com/2014/7/15/5901697/thor-woman-the-view) & [marvel](http://marvel.com/) [Marvel](https://www.trendhunter.com/trends/thors-hammer1) really came down with the hammer today when the [top graphic novel brand](https://www.trendhunter.com/trends/marvels-85th-anniversary) announced that it is changing one of its beloved Thor character to be, from this moment onward, a female Thor. That being said, any comic book published here on out will feature a woman as Thor rather than a man. Jack Kirkby created the iconic god of thunder character back in 1962. At that time many of the [comic book superheroes](https://www.trendhunter.com/trends/marvel-tokon-fighting-souls) were men with very little female influence. With the news of a female Thor set to take over the god of thunder’s mighty position, many were taken by surprise. Celebrity talk show host Whoopie Goldberg was quoted saying on The View that “[Thor] is no longer worthy to hold that damn hammer of his. And for the first time in HISTORY that hammer is being held BY A WOMAN.” It’ll be exciting to see how the storyline changes with a female at the head of the comic book empire. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Gender-swapped Superheroes:** Disruptive Innovation Opportunity: Explore and create more superheroes with gender-swapped versions to appeal to a wider audience. - **Diversification of Comic Book Characters:** Disruptive Innovation Opportunity: Introduce more diverse characters in comic books to reflect a more inclusive and representative society. - **Feminization of Traditional Male Characters:** Disruptive Innovation Opportunity: Rethink and reimagine traditionally male characters as female to challenge gender norms and provide new perspectives. ### Industries Being Reshaped - **Publishing:** Disruptive Innovation Opportunity: Publish and promote comic books with gender-swapped superheroes, catering to the evolving preferences of comic book readers. - **Entertainment:** Disruptive Innovation Opportunity: Create TV shows, movies, and video games featuring gender-swapped superheroes to expand the superhero genre and captivate new audiences. - **Merchandising:** Disruptive Innovation Opportunity: Develop merchandise and collectibles based on gender-swapped superheroes, tapping into the growing demand for diverse and inclusive superhero-themed products. ## Related on Trend Hunter - [Superhero-Themed Gaming Consoles](https://www.trendhunter.com/trends/xbox-series-x-thor-love-and-thunder.md) - [Superhero-Inspired LEGO Sets](https://www.trendhunter.com/trends/thors-hammer1.md) - [Reimagined Beloved Character Comics](https://www.trendhunter.com/trends/marvel-and-disney.md) - [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md) - [Superhero-Inspired Comic Series](https://www.trendhunter.com/trends/marvel-collection.md) - [Super Hero-Inspired Mobile Games](https://www.trendhunter.com/trends/monopoly-go-and-marvel.md) - [Superhero-Guided Workout Apps](https://www.trendhunter.com/trends/superheroguided-workout-app.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Superhero Cereal Branding](https://www.trendhunter.com/trends/marvel-studios-thunderbolts-wheaties.md)