# Body Part Billboards The Female Thigh Ad Space Allows People to Get Paid for Their Body Parts By Meghan Young | Published 2013-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/female-thigh-ad-space References: [psfk](http://www.psfk.com/2013/07/female-thigh-ad-space.html) & [guardian](http://www.guardian.co.uk/world/video/2013/jul/21/tokyo-womens-thighs-advertising-video) The female thigh ad space essentially uses this sensual body part as advertising space. As ludicrous as it may seem at first, the concept lies in the same vein as the [A&M Beardvertising](http://www.trendhunter.com/trends/aw-beardvertising) movement. This time, however, it targets women. Considering how many men and even women catch themselves staring at the provocative place just below a mini skirt and above the knee, it might prove more successful than the beard billboards. Conceived by [Tokyo PR](https://www.trendhunter.com/trends/go-tokyo-gourmet) consultant Hidenori Atsumi, over 3,000 women have already signed up to have a female thigh ad space. Currently taking place in Tokyo, Japan, there are some requirements to being accepted. They must be over 18 years of age and have at least 20 connections on their social media profiles. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Female Thigh Ad Space:** Opportunity for companies to use female thighs as advertising space, targeting a provocative region and potentially capturing more attention. - **Body Part Advertising:** Emerging trend of utilizing various body parts as advertising space, expanding the possibilities for unique and attention-grabbing marketing strategies. - **Paid Body Parts:** Growing movement of individuals monetizing their body parts for advertising, offering new income opportunities and alternative forms of engagement. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity for advertising agencies to explore creative and unconventional ad spaces, such as using body parts, to increase brand visibility. - **Fashion:** Potential for clothing brands to collaborate with thigh ad spaces, incorporating the advertising element into fashionable designs and creating unique marketing campaigns. - **Social Media:** Opportunity for social media platforms to foster collaborations between advertisers and individuals with valuable body part ad spaces, facilitating an innovative form of influencer marketing. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)