# Repurposed Vandalized Ads Lydia Cambron Gives Second Lives to Distorted Subway Posters and Ads By Ady Floyd | Published 2015-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/female-subway-ads References: [laughingsquid](http://laughingsquid.com/artist-creatively-uses-makeup-to-recreate-womens-faces-in-vandalized-subway-ads/) & [lydiacambron](http://lydiacambron.com/index.php?/small/makeup-transit-authority/) Lydia Cambron has recreated defaced, vandalized and distorted female subway ads to give them a second life. Cambron's bio on her webpage quotes "I don't really 'design' as much as I 'art.'" This statement solidifies her entire project titled 'Makeup Transit Authority.' She did not create the original ads, but she created an art project using them as inspiration. Cambron saw the unconventional beauty being portrayed through the tainted ads and decided to partake in the cause by using her own props, [makeup, wigs and camera](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). Living in Brooklyn, New York, the transit system can be crowded and often [the advertisements are overlooked](https://www.trendhunter.com/trends/kiehls-response), ignored or in this case, abused. With the ongoing curiosity and affection towards the mistreated ads, the women within them are given a second, less glamorized life thanks to Cambron. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Repurposed Ads:** Lydia Cambron's project demonstrates the trend of repurposing distorted subway ads to give them new life. - **Subway Art:** The art created by Lydia Cambron highlights a trend of using subway advertisements as inspiration for creative projects. - **Unconventional Beauty:** Cambron's project showcases the trend of celebrating unconventional beauty found in defaced and vandalized ads. ### Where This Applies - **Art & Design:** There is an opportunity for artists to embrace the concept of repurposing and creating art using distorted advertisements. - **Advertising:** Ad agencies can leverage the trend of repurposed ads to create unique and attention-grabbing campaigns. - **Beauty & Fashion:** The beauty industry can explore the trend of celebrating unconventional beauty portrayed in distorted subway ads. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Repurposed Waste Transit Tiles](https://www.trendhunter.com/trends/jeffrey-miller.md) - [Upcycled Sculptural Exhibitions](https://www.trendhunter.com/trends/eps-expanded-polystyrene-serie.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Knitted New York Subways](https://www.trendhunter.com/trends/straphangers-lounge.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Recycled Phonecase Art Installations](https://www.trendhunter.com/trends/journey-to-rebirth.md)