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# Runway-Accenting Giant Female Robots
Dior Commissions Hajime Sorayama for an Artistic Runway Touch

By Kalin Ned | Published 2018-12-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/female-robots
References: [dezeen](https://www.dezeen.com/2018/12/10/movie-dior-robot-hajime-soramaya-video/) & [sorayama.jp](http://sorayama.jp/)

From highly [futurist menswear](https://www.trendhunter.com/trends/the-future-is-not-set) to gigantic female robots, [Dior's](https://www.trendhunter.com/trends/designer-of-dreams) Pre-Fall 2019 debut in Tokyo was definitely striking. Understanding that fashion shows are spectacles, Creative Director Kim Jones taps renowned Japanese artist Hajime Sorayama for a techy sculpture that turns out to portray an "idealized woman."

Following the aesthetic of Dior's Pre-Fall 2019 silhouettes, the artist creates a captivating robotic structure that is described as "retro-futurist." The elegant and attention-demanding centerpiece of the runway show is crafted from a block of styrofoam which was coated in aluminum paint — a labor-intensive process that took Hajime Sorayama 20 days to complete.

A noteworthy example of [sculptural female robots](https://www.trendhunter.com/trends/seoul-robot-ai), Dior's commission "marks 40 years since [Sorayama] first started drawing designs for robots."

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### What's Driving This Trend

- **Futuristic Fashion:** Advance the fashion industry by incorporating futuristic elements and technologies.
- **Robotics in Advertising:** Incorporate robotics and sculptures in advertising campaigns and live events to capture viewers' attention and create a lasting impression.
- **Artistic Runway Touch:** Collaborate with artists to create visually captivating and memorable runway shows that are sure to stand out from the rest.

### Who This Affects Most

- **Fashion:** Incorporate technology and futuristic elements, like the use of robotics and sculptures, into fashion shows and products to create a visually stunning experience for consumers.
- **Advertising:** Incorporate sculptures and robotics in advertising campaigns and live events to capture viewers' attention and create a lasting impression.
- **Art:** Collaborate with fashion designers and other industries to create visually captivating sculptures and robotic installations that showcase both artistic and technological innovation.

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