# Female Community Platforms Vice's 'Broadly' Platform Celebrates Female Culture News By Laura McQuarrie | Published 2015-07-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/female-culture References: [marketingmagazine](http://www.marketingmagazine.co.uk/article/1352741/unilever-vice-target-female-millennials-new-video-channel-broadly) & [vice](http://www.vice.com/en_ca/tag/Broadly) Vice will soon be launching Broadly, a new channel that will appeal to a young female Millennial demographic with anything and everything to do with female culture, including politics, sex and fashion. As a brand that has been working in partnership with Vice since 2012, [Unilever](https://www.trendhunter.com/trends/sketch-pro) jumped at the chance to sponsor the new channel, as part of a multi-year deal that will promote personal care products from [Vaseline](https://www.trendhunter.com/trends/vaseline-world), [Dove](https://www.trendhunter.com/trends/unseenbeauty-initiative), Sure and Tresemme. Content on the Millennial storytelling site will be sponsored, branded and co-created. Unilever CMO Keith Weed describes that: "We make everyday products and brands that are part of people lives. What Vice has done brilliantly is become woven into people lives; it’s not something people go to, Vice is a part of their lives." Since many young consumers appreciate authenticity and being part of discussions with a brand, Broadly will be a valuable opportunity for Unilever and Vice to directly interact with readers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Female Empowerment:** Brands can leverage female community platforms to promote products and services that empower young women. - **Millennial Marketing:** Businesses can use female community platforms to tap into the large Millennial demographic and deliver targeted advertising. - **Branded Content:** Sponsoring and co-creating content on female community platforms can increase brand awareness and engagement among target audiences. ### Industries Being Reshaped - **Beauty:** Beauty brands can partner with female community platforms to promote products that celebrate female culture, such as makeup and skincare. - **Fashion:** Fashion brands can use female community platforms to showcase the latest trends that resonate with young women, as well as run sponsored content and promotions. - **Media:** Media companies can create female community platforms that offer news and discussions that target the interests and experiences of young women, while providing sponsored content opportunities for brands. ## Related on Trend Hunter - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Next Gen Multimedia Platforms](https://www.trendhunter.com/trends/launches-sunnie.md) - [Tween-Oriented Content Series](https://www.trendhunter.com/trends/claires-1.md) - [Engaging Youth-Focused Platforms](https://www.trendhunter.com/trends/mused.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md)