# Laidback Animal Print Looks The Feltraiger Pompous Circumstances Collection Features Raccoon Camo By Leslie Chen | Published 2011-12-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/feltraiger-pompous-circumstances References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/feltraiger) & [feltraiger](http://www.feltraiger.com/ss12-pompous-circumstance/) Looking laidback and completely cool perfectly describes the Feltraiger Pompous Circumstances collection. Based in NYC, the brand has just released their new line for Spring Summer 2012. The up-and-coming company has some seriously original looks like [raccoon camo print](https://www.trendhunter.com/trends/grottoflage) on a [matching shirt and shorts ensemble](https://www.trendhunter.com/trends/marmot-1). With such eye-catching designs as these, it's no surprise that they have a flagship store opening in March. Check out the Feltraiger Pompous Circumstances Collection for some head-turning threads for the new year. **Implications** - Designs that push the limits on creativity attract more contemporary consumers than those which only focus on staying within the norm. Companies attempting to increase their profit could focus on a bolder aesthetic when coming out with new products. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Laidback Animal Print:** Incorporating unique animal prints in casual clothing could be a disruptive innovation opportunity for fashion brands targeting the youth market. - **Eye-catching Designs:** Creating unconventional and attention-grabbing designs could be a disruptive innovation opportunity for fashion brands looking to differentiate themselves and attract a wider audience. - **Contemporary Creativity:** Pushing the limits on creativity and experimenting with unconventional designs could be a disruptive innovation opportunity for fashion brands seeking to appeal to bold and adventurous consumers. ### Who This Affects Most - **Fashion:** Fashion brands could capitalize on the trend of incorporating animal prints and eye-catching designs in casual wear to attract a younger demographic and increase sales. - **Retail:** Retail stores could benefit from offering unconventional and unique fashion pieces that stand out from the competition and appeal to fashion-forward consumers. - **E-commerce:** E-commerce platforms could leverage the trend of bold and eye-catching designs to differentiate themselves from traditional brick-and-mortar stores and attract younger, tech-savvy consumers. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md)