# Vegan-Friendly Deli Slices Felsineo, the Leading Italian Meat Brand is Launching 'Felsineo Veg' By Laura McQuarrie | Published 2018-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/felsineo-veg References: [vegnews](http://vegnews.com/articles/page.do?pageId=10739&catId=1) & [felsineoveg](https://www.felsineoveg.com/en/) Felsineo, Italy's leading mortadella meat brand, is now launching a new venture called 'Felsineo Veg' that introduces six [plant-based vegan deli slices](https://www.trendhunter.com/trends/new-this-product). Rising demands for plant-based goods in different regions around the world have caused some brands that produce meat and animal products to see significantly reduced sales. As Felsineo president Andrea Raimondi notes: "It is an incontrovertible fact that the number of consumers choosing vegetarian and vegan [products] is growing." With its vegan cold cuts, Felsineo Veg is introducing what it calls "Mopur," which is a combination of [fermented flours and legumes](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro). While Felsineo Veg's Lupins & Mopur product is touted as "the most savory" option, the Black Pepper & Mopur is identified as "the most fiery." In the collection of [plant-based deli meats](https://www.trendhunter.com/trends/ham-alternative) there is also a premium Truffle & Mopur product that targets the consumer of vegan luxury foods. Image Credit: Felsineo Veg ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Deli Meats:** The rising demand for plant-based foods creates a disruptive opportunity for meat companies to introduce new plant-based products. - **Fermented Flours and Legumes:** Innovations that maximize the use of fermented flours and legumes in plant-based products can be disruptive in the vegan food industry. - **Luxury Vegan Foods:** There is a potential market for premium plant-based products targeted to consumers who value luxury and sustainability. ### Where This Applies - **Meat:** Meat companies can explore the plant-based market and use ingredients like fermented flours and legumes to create new plant-based products. - **Vegan Food:** Vegan food companies can explore premium markets by developing luxury plant-based products for consumers who value sustainability and ethical food choices. - **Fermentation:** Fermentation technology companies can develop cost-effective solutions for creating plant-based meats using fermented flours and legumes. ## Related on Trend Hunter - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Vegan-Friendly Deli Ranges](https://www.trendhunter.com/trends/plantbased-mortadellas.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Shelf-Stable Vegan Salamis](https://www.trendhunter.com/trends/vegan-deli-meats.md) - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Vegan Luncheon Meat Products](https://www.trendhunter.com/trends/food-brand-anew.md) - [Naturally Smoked Plant-Based Sausages](https://www.trendhunter.com/trends/vegami.md) - [Gourmet Vegan Salami Lineups](https://www.trendhunter.com/trends/salami-lorraine.md) - [Plant-Based Deli Meats](https://www.trendhunter.com/trends/koji-meat.md)