# Beverage Gear Product Expansions Fellow Launches New Barware with Rocky + Ruby Tumblers By Lima Kalim | Published 2024-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fellows-rocky-ruby-tumblers References: [fellowproducts](http://fellowproducts.com)  'Fellow' launches new barware, '[Rocky + Ruby Tumblers](https://www.trendhunter.com/trends/matcha-single-serve-packet).' 'Rocky Lowball Tumbler' is a 10-ounce stainless steel tumbler with a wide opening and flat bottom, designed to accommodate a standard whiskey cube. 'Ruby Wine Tumbler' is a 12-ounce wine glass specifically engineered for outdoor use. It is designed to enhance the flavor of any drink, with internal geometry that directs the flow to different parts of the palate to emphasize the taste and aroma. Both 'Rocky' and 'Ruby' are BPA-free and feature a swipe-to-sip lid. Fellow offers a range of products and services, including kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited-release coffee from roasters worldwide. Its standout items, such as the 'Stagg [EKG Electric Kettle](https://www.trendhunter.com/trends/fellow-corvo-ekg-electric-kettle),' 'Ode Brew Grinder,' 'Opus Conical Burr Grinder,' and 'Carter Move Mug,' have garnered numerous prestigious awards and accolades, including honors from the '[Specialty Coffee Association](https://www.trendhunter.com/trends/px-coffee),' the 'Red Dot Design Award,' and the Dezeen Awards. Image Credit: Fellow ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 64% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Outdoor-enhanced Wine Tumblers:** Wine tumblers engineered specifically for outdoor use are gaining popularity for their ability to enhance the drinking experience with unique internal geometry. - **Multi-functional Drinkware:** The inclusion of features like swipe-to-sip lids and BPA-free materials in drinkware is appealing to consumers seeking convenience and safety. - **Premium Whiskey Tumblers:** Specially designed whiskey tumblers with elements like wide openings and flat bottoms offer an upgraded drinking experience that caters to whiskey enthusiasts. ### Where This Applies - **Specialty Drinkware:** Consumers are increasingly attracted to sophisticated, purpose-built drinkware that can improve the sensory experience of different beverages. - **Outdoor Leisure Products:** As outdoor activities flourish, there's a growing demand for high-quality, durable products designed to enhance outdoor leisure experiences. - **Smart Kitchen Appliances:** Incorporating smart designs and functionality into kitchen and barware is revolutionizing how consumers interact with everyday commodities. ## Related on Trend Hunter - [32oz Stainless Steel Tumblers](https://www.trendhunter.com/trends/carter-carry-xl-tumbler.md) - [Elegant Insulated Drink Tumblers](https://www.trendhunter.com/trends/fellow-carter-cold-tumbler.md) - [Marbled Drinkware Capsules](https://www.trendhunter.com/trends/stanley-1913-2.md) - [Insulated Stainless Steel Tumblers](https://www.trendhunter.com/trends/stainless-steel-tumblers.md) - [Travel-Ready Cocktail Cups](https://www.trendhunter.com/trends/high-camp-tumbler-set.md) - [Multi-Color Drinkware Lineups](https://www.trendhunter.com/trends/yeti-3.md) - [Expandable Modular Tumbler Cups](https://www.trendhunter.com/trends/eureka-tumbler.md) - [Minimalist Articulated Tumbler Designs](https://www.trendhunter.com/trends/vssl-rift-tumbler.md) - [Upgraded Drinkware Lines](https://www.trendhunter.com/trends/drinkware-line.md)