# Charming Smiling Snack Packaging The Feliz Snack Packaging Boasts an Inviting Aesthetic By Michael Hemsworth | Published 2018-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/feliz-snack-packaging References: [beta.thedieline](https://beta.thedieline.com/blog/2018/9/18/feliz) & [brdesignfirm](https://www.brdesignfirm.com/) The Feliz [snack packaging](https://www.trendhunter.com/trends/unique-snacks) has been designed by BR - Design Firm as a charming way to infuse a touch of whimsy into an otherwise simple product. The packaging for the Portuguese snack brand includes pouches for almonds and brown sugar, which are characterized by see-through windows that are shaped like a mouth and accented by cheerful eyes. This helps to transform the packaging into a [friendly face](https://www.trendhunter.com/trends/kinder-kinderini-biscuits) that smiles at the consumer to convey a sense of happiness, while also offering them a sneak peek at the fresh product within. Explaining the packaging, BR - Design Firm said, "Feliz means ‘Happy’ in Portugal and is a honest brand from Angola that aims to offer an [healthier food option](https://www.trendhunter.com/trends/betterforyou-snack) and also to bring positivity to the market. Strongly inspired by the contagious smiles of the African kids, this brand is represented by two big smiles, from a boy and from a girl, which allows exploring great opportunities of emotional communication on the shelf." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Emotive Packaging:** Designing packaging that conveys emotions to consumers and creates a positive association with the brand. - **Personified Products:** Adding a human element to products to make them more relatable and engaging for consumers. - **Transparent Packaging:** Creating packaging with see-through windows to offer consumers a sneak peek of the product inside. ### Sectors Adopting This - **Snack Industry:** Snack companies can explore emotive packaging to create a positive brand association with consumers. - **Food Industry:** Food brands can add a human element to their products to create more engagement and relatability. - **Design Industry:** Design firms can offer transparent packaging solutions to clients to allow consumers to see the product inside before purchase. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md)