# K-POP Star Beverage Collabs Gong cha Presents the Limited-Time 'Felix’s Favorites' Experience By Debra John | Published 2025-08-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/felixs-favorites-experience References: [gongchausofficial](https://gongchausofficial.com/3) 'Felix’s Favorites' Experience' is the latest limited-time collaboration between [Gong cha](https://www.trendhunter.com/trends/line-friends-x-gong-cha) and Felix of [Stray Kids](https://www.trendhunter.com/trends/bobaccinos). The promotion allows customers to choose from three of Felix’s preferred beverages, 'Brown Sugar Milk Tea,' 'Taro Milk Tea,' and 'Milk Foam Oolong Tea' with 'Coconut Jelly.' To commemorate the partnership, each order will be accompanied by an exclusive cup sleeve featuring Felix, available only while supplies last. The collaboration extends beyond beverages to include additional fan-focused elements. In September, Gong cha will release Felix-inspired keychains and other collectibles, offering further opportunities for engagement. Select kiosks will also feature Felix’s recorded voice messages, adding a personalized dimension to the initiative. Through Felix’s Favorites' Experience, Gong cha blends [K-pop](https://www.trendhunter.com/trends/kpop-menu-collaborations) influence with its signature bubble tea offerings, creating an immersive brand moment that combines flavor, collectability, and cultural connection. Image Credit: Gong cha ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 99% | Activity: 100% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Celebrity-driven Limited-time Offers:** Limited-time offers featuring popular celebrities can drive significant consumer engagement and offer unique marketing moments through exclusivity. - **Enhanced Consumer Experiences:** Interactive elements like voice messages and exclusive merchandise add layers of personalization and immersion that attract dedicated fan bases. - **Cultural-crossover Marketing:** Blending global pop culture phenomena like K-pop with traditional products creates a fusion that can appeal to diverse audiences, enhancing brand relevance. ### Who This Affects Most - **Bubble Tea Industry:** Partnerships with cultural icons in the rapidly growing bubble tea market can amplify brand visibility and customer loyalty. - **Celebrity Merchandise Industry:** Creating exclusive celebrity-themed merchandise offers new avenues for fan engagement and brand revenue diversification. - **Pop Culture Marketing Industry:** Leveraging pop culture trends as a marketing strategy can drive consumer interest by aligning brands with influential figures. ## Related on Trend Hunter - [Mini-Topping Bubble Tea Collaborations](https://www.trendhunter.com/trends/line-friends-x-gong-cha.md) - [K-Pop Menu Collaborations](https://www.trendhunter.com/trends/kpop-menu-collaborations.md) - [Cafe-Style Boba Beverages](https://www.trendhunter.com/trends/bobaccinos.md) - [Video Game-Themed Cold Drinks](https://www.trendhunter.com/trends/gong-cha-x-final-fantasy.md) - [Collaborative Bubble Tea Collectibles](https://www.trendhunter.com/trends/gong-cha-australia.md) - [Messenger App Cartoon Teas](https://www.trendhunter.com/trends/line-friends.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Virtual Pet Cafe Collaborations](https://www.trendhunter.com/trends/neopets-x-gong-cha.md) - [Holiday Bubble Tea Collections](https://www.trendhunter.com/trends/biscoff-bubble-tea-line.md)