# Rustic Fashion Sets The Felix SS11 Collection Relies Solely on the Merchandise By Meghan Young | Published 2011-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/felix-ss11 References: [behance.net](http://www.behance.net/gallery/Los-Accesorios-de-Felix/920285) & [wemakepogo](http://www.wemakepogo.com) The [Felix SS11 lookbook](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) proves that you don't need stunning, leggy models to sell clothes and accessories. Instead, all you need is some expert arrangements, a few cool props and a great photographer. Speaking of which, the Felix SS11 catalog was photographed by POGO. Inspired by the brand's simple style, the Buenos Aires-based photographer created a [rustic fashion set](https://www.trendhunter.com/trends/creative-class-uniform). Overall, POGO managed to create great interactions between the featured accessories and clothing items. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rustic Fashion:** The trend towards a simpler and more organic approach to fashion design presents an opportunity for brands to focus on sustainable and ethically-sourced materials. - **Prop-based Advertising:** Innovative product placement tactics that rely on creative props and staging to highlight products in visually-engaging ways can create a memorable and effective branding experience for consumers. - **Non-traditional Advertising:** The use of unconventional advertising methods, such as photographing merchandise on a unique, rustic backdrop, can help brands stand out in a crowded market and generate buzz around their products. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend towards a simpler and more organic approach to fashion design by using sustainable and ethically-sourced materials in their products. - **Advertising and Marketing:** As consumers become more visually literate and discerning, ad agencies and marketers can capitalize on the power of prop-based and non-traditional advertising tactics to engage their audiences in creative and memorable ways. - **Photography:** Photographers and designers can leverage the trend towards non-traditional advertising methods and rustic aesthetics by creating unique backdrops and sets that add value and visual interest to product photography and advertising campaigns. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)