# Punk Rock Librarians Felix Larher's Latest Photography Set is Motley But Epic By Annie Ho | Published 2010-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/felix-larher References: [whitezine](http://www.whitezine.com/en/photography/felix-larher.html) & [felixlarher.net](http://felixlarher.net/) We had featured [Felix Larher's photography](https://www.trendhunter.com/trends/frames-booth) at Trend Hunter before, and he has added a series of amazing shots to his already-impressive portfolio. This time around, Felix Larher captures everything from [bikini 'Swan Lake' pictures](https://www.trendhunter.com/trends/songs-of-siren) to tattooed skinny-dipping sessions and [punk rock baby-toting librarians](https://www.trendhunter.com/trends/wildest-ones-yet). If you like what you see in the gallery above, check out more of Felix Larher's work at the links provided. **Implications** - Consumers appreciate when things familiar to them are re-contextualized. They find it thrilling when something they have a pre-existing relationship with is reinvigorated with abstract ideas. Corporations can similarly inject foreign elements into familiar consumer ideas to spark innovation that will be readily accepted by mass audiences. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 82% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Re-contextualizing Familiar Concepts:** Opportunity for corporations to inject foreign elements into familiar consumer ideas and spark innovation that will be readily accepted by mass audiences. - **Punk Rock Aesthetic:** Growing trend of incorporating punk rock aesthetics into visual art and design, providing opportunities for businesses to tap into this edgy and rebellious aesthetic. - **Alternative Lifestyle Photography:** Increasing interest in capturing non-traditional lifestyles and experiences through photography, presenting opportunities for photographers and companies in the lifestyle industry. ### Where This Applies - **Photography:** Growing demand for unique and alternative lifestyle photography presents new opportunities for photographers to tap into this market. - **Visual Art and Design:** Incorporating elements of punk rock aesthetic into visual art and design presents an opportunity for businesses to offer edgy and alternative products to consumers. - **Lifestyle Industry:** Opportunity for companies in the lifestyle industry to cater to the growing interest in non-traditional lifestyles and experiences through products and experiences. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md)