# Hipster Grannies Felix Larher Photography Keeps It Real for All Ages By Robyn Currie | Published 2009-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/felix-larher-photography References: [lifelounge](http://lifelounge.com/Felix-Farher-is-a-hero--.aspx) & [felixlarher](http://www.felixlarher.com) The French are probably the most artistically inclined people on the planet. I know it is a gross generalization, but we all know it is true. And the Felix Larher photography is doing nothing to disprove this fact. Having shot for such publications as [Vogue](https://www.trendhunter.com/trends/forever-care), GQ and [Vice](https://www.trendhunter.com/trends/crumb-couture-body-whip), this guy uses his flair for bright and bold colors to convey his story. And when it comes to Felix Larher photography, it doesn’t hurt that the artist is also keen on [animation and painting](https://www.trendhunter.com/trends/superflat-animation). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Multigenerational Marketing:** Opportunities exist for brands to tap into the growing trend of celebrating the vitality and style of the aging population through their products and campaigns. - **Realistic Portrayals of Aging:** Felix Larher's focus on capturing the authentic, unvarnished experiences of senior citizens suggests opportunities for brands in health, beauty, and lifestyle to promote inclusivity and diversity. - **Intergenerational Fashion:** With 'Hipster Grannies' setting the tone for fashion in their 60s, 70s, and beyond, fashion brands catering to seniors have opportunities to embrace innovation and disrupt ageist stereotypes. ### Who This Affects Most - **Fashion:** The aging population's desire for fashionable clothing and accessories represents a key area for innovation and growth in the fashion industry. - **Health and Wellness:** The aging population requires services and products that cater to their evolving health and wellness needs, providing opportunities for healthcare and wellness brands to innovate their offerings. - **Photography and Art:** Photographers and artists dedicated to shooting and showcasing people of all ages, abilities, and backgrounds can challenge ageist beliefs and spark important conversations about age diversity. ## Related on Trend Hunter - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Luxurious Ephemeral Art Galleries](https://www.trendhunter.com/trends/sho-shibuya.md) - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [Art-Filled Parisian Homes](https://www.trendhunter.com/trends/amlie-du-chalard.md) - [Home-Defining Artistic Flags](https://www.trendhunter.com/trends/everything-is-temporary.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Artful Collectible Figures](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva.md)