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# Bright Beautography
Felix Lammers is a Master of Light and Photography

By Meghan Young | Published 2009-12-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/felix-lammers
References: [lifelounge](http://www.lifelounge.com/Goosebumps-from-Felix-Lammers.aspx) & [felixlammers](http://www.felixlammers.com/)

With so many beautiful women out there to photograph and so much cosmetic talent to showcase, Felix Lammers is yet another photographer who is up to the challenge of capturing such beauty. I love stumbling upon new photographers because it’s always interesting to see the difference in focus, detail and overall feel of similar portfolios.

With an amazing handle of lighting, it’s no wonder why such publications as [Vogue](https://www.trendhunter.com/trends/forever-care), Flaunt and Harper’s have commissioned Felix Lammers to work for them. Felix Lammers has also worked with [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-collection), [Audi](https://www.trendhunter.com/trends/crazy-2) and L’Oreal.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 77% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Cosmetic Photography:** Disruptive innovation opportunity: Develop new techniques and lighting strategies for capturing cosmetic products in photography.
- **Fashion Photography:** Disruptive innovation opportunity: Explore innovative approaches to showcasing fashion designs and accessories through photography.
- **Commercial Photography:** Disruptive innovation opportunity: Create cutting-edge methods for capturing product advertisements and campaigns through photography.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrate advanced photography techniques to enhance fashion marketing and advertisements.
- **Cosmetics:** Disruptive innovation opportunity: Leverage innovative photography methods to capture and promote cosmetic products in a captivating way.
- **Advertising:** Disruptive innovation opportunity: Utilize creative and visually striking photography techniques to revolutionize advertising campaigns.

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