# Morning-After Mascara The Felipe Oliveira Baptista Spring 2011 Show Rocks Smudgy Black Makeup By Armida Ascano | Published 2010-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/felipe-oliveira-baptista References: [fashionologie](http://www.fashionologie.com/Spring-2011-Paris-Fashion-Week-Felipe-Oliveira-Baptista-11288877) & [felipeoliveirabaptista](http://www.felipeoliveirabaptista.com/) Felipe Oliveira Baptista is a Portugese designer whose [ultra feminine pieces](https://www.trendhunter.com/trends/wild-rose-sparrow) are truly creative. This Felipe Oliveira Baptista Spring 2011 collection is wearable while still remaining completely couture. The less wearable portion of the designer's Spring 2011 runway show is the [smudgy black makeup](https://www.trendhunter.com/trends/luxury-mascara) that the models wore. Models at the Felipe Oliveira Baptista Spring 2011 show wore black blobs smudged just under the eyes. The look was reminiscent of mascara from the night before. Regardless, this [morning-after mascara](https://www.trendhunter.com/trends/extensionist-mascara) complemented the subtle pieces, combining to create balance. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Morning-after Mascara:** Opportunity for cosmetics brands to create a new trend of smudged black mascara for a bold and edgy look. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can explore the innovation of morning-after mascara to cater to consumers seeking a unique and unconventional makeup style. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Multifunctional Mascara Collections](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [24 Hour Wear Mascaras](https://www.trendhunter.com/trends/voluminous-panorama-mascara.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md)