# Feline Corporate Officers Japanese Cat Promoted from Stationmaster to Corporate Executive By Katie Cordrey | Published 2010-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/feline-corporate-officers References: [letsjapan.markmode](http://www.letsjapan.markmode.com/index.php/2010/01/07/cats-eye-stationmaster-posts/) & [pawnation](http://www.pawnation.com/category/pets-news/) Tama-can is one cool cat as she claws her way up the Japanese corporate ladder with apparent ease. [First spotted](http://www.trendhunter.com/trends/106-million-cat-in-uniform-feline-marketing-machine) by Trend Hunter when she landed her stationmaster gig, Tama-chan has been promoted from Stationmaster to become the first cat in the world to hold an executive post in a railroad corporation, Because Tama-can is credited for increasing railway traffic nearly sevenfold, the railroad company plans to rebuild Kishi Station into the shape of a cat’s face in the coming year, but Tama-can won’t be receiving any extra kibbles as a reward. It seems that since that, she’s becoming a bit of a [fat cat](https://www.trendhunter.com/trends/dreamies-treats) as a result of all of her success. See her promotion ceremony in the video above. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Corporate Animal Ambassadors:** Opportunity to use animals as brand ambassadors for companies. - **Promoting Unconventional Talents:** Opportunity to recognize and promote unique talents and abilities in non-human beings. - **Increasing Brand Loyalty:** Opportunity to build brand loyalty by engaging with novel and delightful marketing strategies. ### Industries Being Reshaped - **Marketing and Advertising:** Opportunity for marketers to leverage unconventional marketing strategies involving animals. - **Entertainment and Media:** Opportunity to create engaging content featuring non-human beings. - **Transportation and Logistics:** Opportunity for transportation companies to use unique promotions to increase customer traffic. ## Related on Trend Hunter - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Chief Barketing Officer Contests](https://www.trendhunter.com/trends/chief-barketing-officer.md) - [Cat-Catered Large Japanese Homes](https://www.trendhunter.com/trends/a-cat-tree-house.md) - [Feline-Focused Modern Homes](https://www.trendhunter.com/trends/cat-tree-house-1.md) - [Convenience Store Cat Campaigns](https://www.trendhunter.com/trends/family-nyart-major-campaign.md) - [Adorable Cat-Themed Menus](https://www.trendhunter.com/trends/mofusand.md) - [Cat-Themed Soda Cans](https://www.trendhunter.com/trends/pepsi-cat-cans.md) - [Eclectic Cat-Specific Stores](https://www.trendhunter.com/trends/triple-t-studios.md) - [Feline-Friendly Music Accessories](https://www.trendhunter.com/trends/cat-music-box.md)