# Personified Citrus Packaging Felice Limone Branding Infuses Fruits with Symbols of Happiness By Amelia Roblin | Published 2014-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/felice-limone-packaging References: [thedieline](http://www.thedieline.com/blog/2014/1/21/felice-limone.html) & [moruba.es](http://moruba.es/felicelimone/) The graphic strategy employed in the design of Felice Limone packaging is a simple one, yet it proves remarkably effective in establishing a distinctive brand identity. These tall bottles of [limoncello](https://www.trendhunter.com/trends/veritable-distillery-Italian liqueur feature the same flat image of a yellow lemon on each, but these have been treated to different visual embellishments. Moruba made stamps to represent different objects that symbolize happiness to people: a suitcase to suggest travel, headphones for music, car wheels for driving and a telephone for socializing. These icons have been applied by hand to Felice Limone packaging, demonstrating a meticulous human element to the production of the limoncello. The [bright colors and cheerful pictures](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) are just as delightful as the contents. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Handmade Branding:** Handmade design elements create unique and personalized brand identities. - **Emotional Packaging:** Design elements that utilize happiness and joy connect emotionally with consumers. - **Flat Graphic Design:** A simple, flat design style can be used to create a distinctive brand identity. ### Where This Applies - **Alcohol and Beverage:** Handmade and emotionally-driven packaging design can set brands apart in the competitive beverage industry. - **Food and Culinary:** Emotional packaging elements can enhance the overall experience of food products. - **Design and Advertising:** Exploring flat graphic design and handmade elements can lead to innovative and unique branding opportunities for companies. ## Related on Trend Hunter - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Sensory-Driven Limoncello Campaigns](https://www.trendhunter.com/trends/pallini-limoncello.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)