# Fierce Masks Shamewear Replaces Swine Flu Protection for Fall 2009 By Going Like Sixty | Published 2009-05-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/feirce-masks-for-fall-2009 References: [thefashionspot](http://www.thefashionspot.com/news/trend-masks-1931) Ok, it seems like the H1N1/Swine flu virus is behind us, so we can put away our surgical masks and get serious about our [fashion masks for Fall 2009](https://www.trendhunter.com/trends/masquerade-mask-1). For next season, designers are putting faces behind masks to give them freedom -- letting us hide from the world, be invisible, and not be responsible for our actions. People in masks do things they may not ordinarily do and different personalities develop and lunge forward. Whether it’s [netting, hats, hair](https://www.trendhunter.com/trends/paranoid-fw25), or [bonafide branded masks](https://www.trendhunter.com/trends/glass-001-artistry-mask), get ready to hide your face. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 67% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Masks:** Fashion designers are creating more elaborate and stylish masks as a way for people to express themselves while also being protected. - **Personalized Masks:** Using technology like 3D printing, there is an opportunity to offer customizable masks that fit the specific needs and preferences of each individual. - **Sustainable Masks:** There is an increasing interest in environmentally-friendly and reusable masks, which presents an opportunity for companies to innovate and create new solutions. ### Industries Being Reshaped - **Fashion Industry:** Fashion designers and retailers can capitalize on the trend of fashion masks by creating new lines, offering customizable options, and partnering with mask manufacturers. - **Healthcare Industry:** Innovations in mask design and production can improve the efficacy and comfort of masks for medical professionals and patients. - **Technology Industry:** New technologies such as 3D printing can be utilized to create innovative and personalized mask designs, while also improving production and efficiency. ## Related on Trend Hunter - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [Digital Avatar LED Masks](https://www.trendhunter.com/trends/qudi-mask-2.md) - [Soundproof Microphone Masks](https://www.trendhunter.com/trends/the-phasma.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md)