# Anti-Feet Photo Campaigns The #Noalpiestureo Campaign Protests Images of Feet on Instagram By Laura McQuarrie | Published 2014-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/feet-on-instagram References: [adeevee](http://www.adeevee.com/2014/10/instagram-noalpiestureo-promo-online-mobile/) & [territoriocreativo.es](http://www.territoriocreativo.es/etc/2013/08/noalpiestureo-asi-nace-una-campana-en-instagram.html) When the summer months come around, rather than posting pictures of beautiful sunsets, waves on the beach or warm-weather foods, there tends to be a lot of photos of feet on [Instagram](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers). In protest to this, Territorio Creativo launched a campaign as a "Crusade to see more summer and less feet," by the name of Piesturo. A site was created where people could pick a side, either choosing to defend the strange phenomenon or speak out against it. In response, the campaign grew legs of its own, and people began creating their own memes about #Noalpiestureo, sharing the purpose of the project. After becoming a trending topic and making huge impressions on [Twitter](https://www.trendhunter.com/trends/skincare-campaign-1) and [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) as well as Instagram, the media began to pick up on the efforts and furthered the reach of the campaign. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Protest Against Feet Photos:** Opportunities for disruptive innovation lie in creating alternative social media platforms that encourage users to share more diverse and interesting content, rather than focusing on feet photos. - **User-generated Memes:** There is potential for disruptive innovation in developing meme-generating tools or platforms that allow users to easily create and share their own memes for online campaigns. - **Media Amplification:** Opportunities for disruptive innovation exist in developing technologies or strategies that can amplify the reach and impact of social media campaigns, helping them gain traction in traditional media outlets. ### Where This Applies - **Social Media Platforms:** Companies in the social media industry can explore disruptive innovation by creating platforms that provide unique content experiences and discourage the overuse of repetitive photo trends. - **Meme Creation Tools:** Technology companies can capitalize on disruptive innovation by creating tools or apps that enable users to easily generate and share memes for various online campaigns and trends. - **Digital Marketing and Advertising:** Agencies and marketers can embrace disruptive innovation by finding new and creative ways to amplify the reach and impact of social media campaigns, integrating them into larger digital marketing strategies. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Respectful Nudist Beach Campaigns](https://www.trendhunter.com/trends/tradition-of-nudism-in-catalonia.md) - [Empowering Summer Campaigns](https://www.trendhunter.com/trends/empowering-summer-campaign.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)