# Feet as Hands Lamisil: "Treat Your Feet" Ads By Ayman | Published 2008-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/feet-as-hands-lamisil References: [kuteev.livejournal](http://kuteev.livejournal.com/1042503.html) These ads for Lamisil Pedisan DermGel promise you perfect feet that will be as soft and smooth as your hands. With the tagline, “[Treat your feet](https://www.trendhunter.com/trends/new-care-essentials),” the ads show an attractive female modeling beautiful jewelery. However, instead of using her hand, the bracelet, watch and necklace are placed on her foot. Mind you, the foot is somehow placed next to her cheek where a hand is usually used in similar jewelery ads. The model is either *that* flexible, or the foot belongs to another model. Whatever the case is, the point is that your [feet will be soft and smooth](https://www.trendhunter.com/trends/birkenstock-3) if you use the gel. The campaign was photographed by Anoush Abrar & Aimée Hoving for Saatchi & Saatchi Simko Geneva under the art direction of Gabriel Mauron & Fraser Grant. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Foot-focused Advertising:** Opportunity to disrupt traditional jewelry advertising by featuring feet as the focal point. - **Foot Care Products:** Opportunity to develop innovative foot care products that provide soft and smooth feet. - **Flexible Models:** Opportunity to explore the use of flexible models in advertising to create unique and eye-catching visuals. ### Where This Applies - **Beauty and Personal Care:** Disruption potential in the beauty and personal care industry by introducing foot-focused products and marketing strategies. - **Fashion and Accessories:** Disruption potential in the fashion and accessories industry by challenging traditional advertising norms and featuring unconventional models. - **Advertising and Marketing:** Disruption potential in the advertising and marketing industry by pushing the boundaries of creativity and visual storytelling. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Innovative Foot Care Products](https://www.trendhunter.com/trends/barefoot-scientist.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Antifungal Dry Sticks](https://www.trendhunter.com/trends/propedix-dryello.md) - [High-Performance Athletic Footwear Accessories](https://www.trendhunter.com/trends/feel-the-difference.md) - [Sandal Brand Skincare Launches](https://www.trendhunter.com/trends/new-care-essentials.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md)