# Fairy Fragrance Lines Spray Yourself With a Pixie Dusted Scent by The Feerie Perfume By Summer Luu | Published 2011-03-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/feerie-perfume References: [thedieline](http://www.thedieline.com/blog/2011/3/21/feerie-van-cleef-arpels.html) & [brand-image](http://www.brand-image.com/en/) Van Cleef & Arpels wanted to increase its luxury image through the Feerie Perfume amongst the finest fragrance lines out there. The new design of the pixie perfume bottle expresses this vision. Developed by Brandimage, a brand strategy and design firm, the classy bottle bears a delicate fairy figure sitting atop the cap. Under the direction of Van Cleef & Arpels, the fragrance had to embody the brand's qualities of being precious, feminine, poetic and ingenious. In using a magical character, the perfume is enchanting, warm and graceful. The bottle itself is made of royal blue glass shaped like a brilliant diamond. With one spritz of The Feerie perfume bottle by Van Cleef & Arpels, you'll feel like you've been showered by golden fairy dust. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Fragrance Packaging:** Incorporating unique and artistic designs into fragrance packaging can elevate the luxury image of the brand. - **Magical Character Perfumes:** Introducing magical characters into perfume designs creates an enchanting and whimsical experience for consumers. - **Precious and Feminine Fragrances:** Developing fragrances that embody qualities of being precious, feminine, poetic, and ingenious can attract a specific target market. ### Sectors Adopting This - **Perfume and Fragrance:** The perfume industry can leverage unique designs and magical themes to create a luxurious and captivating product line. - **Brand Strategy and Design:** Companies specializing in brand strategy and design can offer their expertise in creating innovative and visually appealing packaging for luxury brands. - **Luxury Goods and Fashion:** Luxury goods and fashion industry can explore partnerships with fragrance companies to develop exclusive product lines that resonate with their target audience. ## Related on Trend Hunter - [Fairytale-Inspired Fragrances](https://www.trendhunter.com/trends/the-enchanting-collection.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Joyful Everyday Fragrances](https://www.trendhunter.com/trends/pixiperfume.md) - [Enchanting Body Mists](https://www.trendhunter.com/trends/fairy-bomb-fragrance-mist.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Dreamy Perfume Scents](https://www.trendhunter.com/trends/lolita-lempicka.md) - [Villain Inspired Fragrance Lines](https://www.trendhunter.com/trends/disney-villains-2.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md)