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# Cozy Book-Scented Candles
Scribd & Dorothy B & Co. Debut the Book-Scented Candle, Feeling My Shelf

By Grace Mahas | Published 2020-12-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/feeling-my-shelf
References: [dorothybco](https://dorothybco.com/products/feeling-my-shelf) & [scribd](https://www.scribd.com/?ds)

Scribd, the exclusive reading subscription service, recently partnered with small business, [Dorothy B & Co.](https://www.trendhunter.com/trends/house-for-dorothy), to create the "ultimate reading experience" with the new [book-scented candle](https://www.trendhunter.com/trends/die-hot-with-a-vengeance) – Feeling My Shelf. The sustainable, limited-edition candle features an invigorating scent made from notes of teakwood, sandalwood, Amyris, dark musk, and patchouli "to evoke the scent of the pages of a book."

The Feeling My Shelf candle is the perfect gift for book lovers and each candle purchased comes with a promo code to unlock a free 3-month subscription to Scribd (valued at $29.97).

Consumers can purchase the Feelin My Shelf candle online for $21 from Dorothy B & Co. online platform and use the code to access millions of e-books, audiobooks, magazines, and more from Scribd.

Image Credit: Scribd/Dorothy B & Co.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 44% | Activity: 52% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Book-scented Candles:** Opportunity for candle makers to create unique scents that cater to book lovers.
- **Subscription Services:** Potential for subscription services to partner with complementary products to enhance customer experience.
- **Sustainable Consumer Products:** Growing demand for eco-friendly products presents an opportunity for sustainable candle makers.

### Industries Being Reshaped

- **Candle Making:** Candle makers can tap into the trend of book-scented candles to offer unique and nostalgic products.
- **E-book Subscription:** Subscription services like Scribd can collaborate with other industries to enhance the value proposition for their customers.
- **Eco-friendly Products:** Sustainable consumer products industry can capitalize on the demand for eco-friendly alternatives in different product categories.

## Related on Trend Hunter

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- [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle.md)
- [Chocolate-Scented Candles](https://www.trendhunter.com/trends/chocolatescented-candle.md)
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