# Planet-Friendly Flip Flops Feelgoodz Footwear Is Constructed Using Socially Responsible Methods By Sarah Moore | Published 2012-07-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/feelgoodz-footwear References: [roozt](http://www.roozt.com/Feelgoodz/) & [feelgoodz](http://www.feelgoodz.com/) A good pair of [flip flops](https://www.trendhunter.com/trends/3dprinted-flipflops) is an essential summer wardrobe staple for most people and the Feelgoodz footwear line has committed to constructing warm-weather shoes that not only feel good but do good as well. The company works on a triple bottom-line model that incorporates "People, Planet and Profit," by selling shoes that are both comfortable to wear and Eco-Friendly, while also generating revenue for the company. They are constructed using all natural rubber from Thailand, which the founder Kyle Berner discovered the benefits of when teaching English in the country. The shoes [become biodegradable](https://www.trendhunter.com/trends/swave-sport) in four or five years, meaning that once they wear out they can either be turned into compost or planted in a garden to absorb C02 from the air. The company also limits emissions from importing its rubber from Thailand by purchasing in bulk and partners with retails who also follow a triple bottom-line business model. **Contact Information** Feelgoodz [website](http://www.feelgoodz.com/) Feelgoodz on [Facebook](http://www.facebook.com/feelgoodz.flipflops) Feelgoodz on [Twitter](http://twitter.com/feelgoodz/) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Footwear:** Disruptive innovation opportunity: Develop sustainable and biodegradable materials for footwear to meet the growing demand for environmentally friendly products. - **Triple Bottom-line Business Models:** Disruptive innovation opportunity: Explore and implement business models that prioritize social and environmental impact, in addition to profitability. - **Sustainable Supply Chain:** Disruptive innovation opportunity: Create innovative strategies to reduce emissions and environmental impact throughout the supply chain, such as bulk purchasing and partnering with like-minded retailers. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Integrate sustainable materials and production methods into the footwear industry to address consumer demands for eco-friendly products. - **Retail:** Disruptive innovation opportunity: Incorporate triple bottom-line business models into the retail industry to appeal to socially conscious consumers and differentiate from competitors. - **Supply Chain Management:** Disruptive innovation opportunity: Develop sustainable supply chain strategies and technologies to reduce emissions and environmental impact while maintaining efficient operations. ## Related on Trend Hunter - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md) - [Sustainably Minded Straw Slippers](https://www.trendhunter.com/trends/bc-softwear.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Cruelty-Free Slip-On Footwear](https://www.trendhunter.com/trends/malibu-sandals.md) - [Unisex Comfortable Perforated Footwear](https://www.trendhunter.com/trends/yogeez.md) - [Versatile Handmade Sandals](https://www.trendhunter.com/trends/handmade-sandals.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md)