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# GPS Footwear Lines
The Feel Your Way SuperShoe Directs Users Via Smartphone Technology

By Jordy E | Published 2014-05-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/feel-your-way
References: [fashionotes](http://www.fashionotes.com/content/2014/05/be-inspired-new-supersole-technology-turns-your-shoes-into-a-gps/) & [vimeo](http://vimeo.com/90973967)

The Feel Your Way SuperShoe product aims to spark a disconnect between users and their smartphones when traveling by foot. While smartphone owners are often glued to their screens when crossing intersections, the [insoles actually tickle ones foot](https://www.trendhunter.com/trends/esteps-health), indicating which direction to turn in.

In addition to taking away ones reliance on tools such as Google maps, [Yelp](https://www.trendhunter.com/trends/the-yelp-assistant) and [Yahoo](https://www.trendhunter.com/trends/yahoo-mail), the SuperShoe is also encouraging people to get lost and discover new areas.

The SuperShoe provides directions by way of bluetooth, batteries and a microcontroller that are all connected to a smartphone application. Once a destination has been entered into the application, the foot pad becomes linked with the geographic course. To-do tasks such as grocery shopping can also be scheduled into the paths.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 35% | Activity: 55% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Smartphone-linked Footwear:** Opportunity to disrupt the traditional footwear market by incorporating smartphone-linked features to enhance user experience.
- **Emphasis on Offline Navigation:** Opportunity to disrupt the reliance on GPS and encourage exploration of new areas by emphasizing tactile navigation and limiting screen time.
- **Integrated Travel Planning:** Opportunity to enhance the travel planning experience by incorporating to-do lists and scheduling into footwear technology.

### Industries Being Reshaped

- **Footwear:** Opportunity for footwear companies to innovate and attract new customers by incorporating smartphone-linked features to enhance user experience and promote exploration.
- **Travel:** Opportunity for the travel industry to incorporate SuperShoe technology into their services, reinforcing the emphasis on tactile navigation and promoting exploration.
- **Smartphone Accessories:** Opportunity for smartphone accessory companies to expand their product offerings into the footwear market, creating a new niche within the industry.

## Related on Trend Hunter

- [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md)
- [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md)
- [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md)
- [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md)
- [Ankle-Support Wearable Mobility Devices](https://www.trendhunter.com/trends/wearable-mobility-device.md)
- [Haptic Navigation Wristbands](https://www.trendhunter.com/trends/haptic-navigation-wristband.md)
- [Flexible Grounding Footwear](https://www.trendhunter.com/trends/terra-grounding-shoes.md)
- [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md)
- [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md)