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# Feel Your Boobies
New Breast Cancer Campaign

By Fashion Spy | Published 2006-09-05 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/feel-your-boobies-new-breast-cancer-campaign
References: [notcot.org](http://www.notcot.org/) & [feelyourboobies.org](http://www.feelyourboobies.org/)

"Feel Your Boobies focuses on [creating cool products](https://www.trendhunter.com/trends/hats-for-hope-movement) to raise awareness and educate women, primarily those under 40, about the importance of self-breast exams. Our primary mission is to develop products that create dialogue and get people talking about breast cancer and self-breast exams. In addition, a portion of our proceeds are donated to [breast cancer non-profits](https://www.trendhunter.com/trends/united-breast-cancer-foundations) to support research and education. While you're here, shop around in our store, read more on what we're all about, and check out where people have been sighted feeling their boobies." - Feel Your Boobies

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 90% | Activity: 71% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Why This Trend Is Growing

- **Breast Cancer Awareness:** Developing innovative products and campaigns that raise awareness and educate women about the importance of self-breast exams.
- **Dialogue-driven Marketing:** Creating cool and engaging products that spark conversation and encourage open dialogue about breast cancer.
- **Socially Responsible Branding:** Donating a portion of proceeds to breast cancer non-profits to support research and education.

### Industries Being Reshaped

- **Fashion and Lifestyle:** Creating trendy and fashionable breast cancer awareness products that appeal to a younger demographic.
- **Healthcare and Wellness:** Integrating self-breast exam education into healthcare and wellness programs to promote early detection.
- **Non-profit Organizations:** Collaborating with non-profit organizations to develop effective campaigns and support breast cancer research and education.

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