# Ice Cream Summer Activations Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign By Grace Mahas | Published 2023-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/feel-good-summer-campaign References: [promotions.halotop](http://promotions.halotop.ca)  [Halo Top Canada](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie) is kicking off summer with their Feel Good Summer Campaign, urging consumers to indulge in [guilt-free frozen treats](https://www.trendhunter.com/trends/life-is-good-ice-cream). The highlight of the campaign is a colossal 10-foot balloon shaped like a salted caramel tub that will be making appearances at exclusive spots across Ontario. From July 8 to August 13, the giant tub will be distributing Halo Top coupons in various locations, allowing consumers to enjoy their own tub of this delicious frozen treat. To make things even sweeter, Halo Top is hosting a contest where one lucky winner and their guest will win a blissful weekend getaway at the [Elora Mill Hotel & Spa](https://www.trendhunter.com/trends/wedding-popup), complete with transportation, spa treatments, and meals. With 12 delicious flavors to choose from, Halo Top proves that great taste and a better-for-you nutritional profile can go hand in hand. Image Credit: Halo Top Canada ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 82% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Guilt-free Frozen Treats:** Disruptive innovation opportunity: Develop and market low-calorie or healthy alternative ice cream products. - **Experiential Marketing:** Disruptive innovation opportunity: Create immersive and interactive experiences to engage consumers and build brand loyalty. - **Contests and Giveaways:** Disruptive innovation opportunity: Implement creative contests and giveaways to attract and retain customers. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative ingredients and processes to create healthier and tastier frozen treats. - **Hospitality and Tourism:** Disruptive innovation opportunity: Partner with hotels and resorts to offer exclusive experiences and vacation packages. - **Promotional Products:** Disruptive innovation opportunity: Develop unique and eye-catching promotional items to increase brand visibility and customer engagement. ## Related on Trend Hunter - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Everyday Athlete Campaigns](https://www.trendhunter.com/trends/halo-top-athletes.md) - [Quirky Ice Cream Packaging](https://www.trendhunter.com/trends/halo-tops-dry-january.md) - [Daylight Savings Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-1.md) - [Low-Calorie Honeycomb Ice Creams](https://www.trendhunter.com/trends/halo-top-honeycomb-crunch.md) - [Healthy Indulgent Treats](https://www.trendhunter.com/trends/singleserve-cake-cups.md) - [Chocolate Strawberry Frozen Treats](https://www.trendhunter.com/trends/halo-top-1.md) - [Charitable Hunger Relief Initiatives](https://www.trendhunter.com/trends/food-banks-canada1.md)