# Double-Filtered Coffees For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds By Laura McQuarrie | Published 2017-05-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/feeding-the-future References: [eventmagazine](http://www.eventmagazine.co.uk/economist-unveils-feedingthefuture-campaign-new-york/brands/article/1433053) & [press.economist](http://press.economist.com/stories/10734-the-economist-highlights-the-impact-of-food-waste-on-the-environment-as-part-of-its-feedingthefuture-campaign) As part of its ongoing #FeedingTheFuture campaign that examines the future of food, and [food waste](https://www.trendhunter.com/trends/craft-instant-coffee), The Economist has launched stations that give away smoothies made from misshapen produce and cups of protein-rich ice cream topped with edible insects. Most recently, The Economist introduced a coffee cart in London that gives out [free cups of coffee](https://www.trendhunter.com/trends/nespresso-and-change-please) made with [used coffee grounds](https://www.trendhunter.com/trends/home-compostable-coffee-cups). This newest stunt, 'Grounds for Change' aims to bring awareness to the many ways in which coffee grounds can be reused. While there are many conscious consumers who already make a habit of using coffee grounds twice, Grounds for Change aims to spark a discussion on food production and consumption on a global scale. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Double-filtered Coffees:** Opportunity for innovative coffee companies to create new products using used coffee grounds. - **#feedingthefuture:** Growing trend of sustainable food practices presents opportunities for businesses to develop innovative solutions for reducing food waste. - **Coffee Waste Repurposing:** Rising interest in repurposing coffee waste creates opportunities for environmentally-friendly businesses to transform coffee grounds into new, value-added products. ### Who This Affects Most - **Coffee:** Coffee industry can explore new uses for coffee grounds and implement sustainable practices to reduce waste. - **Food Waste Management:** Food waste management industry can leverage innovative solutions to repurpose coffee grounds and other organic waste into valuable resources. - **Sustainable Agriculture:** Sustainable agriculture industry can adopt practices that utilize coffee waste as a natural fertilizer and soil enhancer. ## Related on Trend Hunter - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md) - [Chickpea-Based Ground Coffees](https://www.trendhunter.com/trends/coffee-free-coffee-1.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md) - [Upcycled Coffee By-Products](https://www.trendhunter.com/trends/kaffe-bueno.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md) - [Cholesterol-Reducing Coffee Drinks](https://www.trendhunter.com/trends/coffogenic.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md)