# Customer Review-Platforming Skincare Campaigns Dove Sources Feedback from Reddit for r/eal reviews By Kalin Ned | Published 2026-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/feedback-from-reddit References: [dove](https://www.dove.com/us/en/campaigns/products/reddit-said-it.html)  [Dove](https://www.trendhunter.com/trends/skincare-campaign-1) has initiated a marketing campaign titled r/eal reviews, which centers on the public amplification of unedited user feedback from [Reddit](https://www.trendhunter.com/trends/dove-real-reviews). The sourced testimonials are regarding the brand's [Intensive Repair 10-in-1 Serum Mask](https://www.trendhunter.com/trends/the-art-of-repair-by-dove). Dove's strategy with the r/eal reviews initiative involves transforming candid, anonymized online commentary into the core creative content for out-of-home advertising, digital media, and a live public installation. The brand intentionally presents both positive and negative assessments. The user feedback from Reddit will be activated through a live pop-up experience in New York City's Flatiron Plaza on February 5 and February 6. At the activation, the brand will present oversized displays of the reviews. The r/eal reviews campaign is positioned as an extension of the brand’s established 'Real Beauty' marketing ethos by leveraging the perceived authenticity of community-driven forums to underscore confidence in the product’s performance. Image Credit: Dove ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 78% | Activity: 83% | Freshness: 64% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Authenticity-driven Marketing:** Brands are increasingly leveraging genuine community feedback as core content, enhancing consumer trust with unfiltered testimonials. - **User-generated Collaborations:** Companies are transforming direct consumer interactions into collaborative marketing experiences, elevating consumer-created content to new advertising avenues. - **Pop-up Installation Engagements:** Interactive pop-up experiences are becoming pivotal for engaging audiences with new product narratives, merging digital insights with tangible encounters. ### Industries Being Reshaped - **Digital Advertising:** The integration of unedited online reviews into marketing campaigns is reshaping how brands build credibility and authenticity in digital spaces. - **Social Media Platforms:** With brands sourcing content from platforms like Reddit, social media sites are evolving from mere communication tools to primary content pipelines for major campaigns. - **Consumer Goods:** Personal care brands are tapping into community spaces to not only market but also derive product insights, steering the development of new innovations through consumer dialogue. ## Related on Trend Hunter - [Modern Newsstand Skincare Pop-Ups](https://www.trendhunter.com/trends/neutrogena-x-aire.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Breakthrough Hair Strengthening Lines](https://www.trendhunter.com/trends/dove-intensive-repair-collection.md) - [Accessible Science-Led Skincare](https://www.trendhunter.com/trends/dove-regenerative.md) - [Dose-Based Skincare Systems](https://www.trendhunter.com/trends/rehab-skincare.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Consumer Review Platforms](https://www.trendhunter.com/trends/dapplepot.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Repair-Themed Activations](https://www.trendhunter.com/trends/repair-serums.md)