# Charity Halloween Totes FEED Trick-or-Treat Bag Encourages Festivity and Goodwill By Matt Ho | Published 2011-09-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/feed-trick-or-treat-bag References: [racked](http://racked.com/archives/2011/09/20/feed-projects-partners-with-unicef-on-a-cool-jackolantern-bag.php) & [feedprojects](http://www.feedprojects.com/shopping_product_detail.asp?pid=49404) Halloween is all about costumes, candy and epic parties, but it's also a time for goodwill, and the FEED Trick-or-Treat Bag is an example of how you can help those in need when the time comes. Anyone who grew up trick-or-treating will remember the UNICEF box, which is a tiny box kids carry around that encourages donations from friends and family. The organization has partnered up with Lauren Bush's charity to release the FEED Trick-or-Treat Bag bag for a good cause. It's designed by Bush herself, and it features the face of a jack-0-lantern on the front with a smile that spells the word "FEED." For each bag purchased from feedprojects.com or a FEED authorized retailer, FEED will donate $3.50 to help support UNICEF's nutrition program. The rest of the sale proceeds will go on to benefit one child with a year's supply of micronutrient powders to help prevent malnutrition. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Sustainable Halloween:** Opportunity for businesses to create eco-friendly and socially responsible Halloween products. - **Charitable Consumerism:** Increasing trend of consumers seeking products that support charitable causes, creating opportunities for businesses to align their products with social impact. - **Collaborative Brand Partnerships:** Partnerships between nonprofit organizations and brands to create mutually beneficial products that raise funds for charitable causes. ### Who This Affects Most - **Retail:** Retailers can tap into the sustainable Halloween trend by offering eco-friendly and socially responsible products. - **Nonprofit:** Nonprofit organizations can explore collaborative brand partnerships to create fundraising products that generate revenue for their charitable causes. - **Consumer Goods:** Consumer goods companies can incorporate charitable giving into their product lines to attract socially conscious consumers and differentiate their brand. ## Related on Trend Hunter - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Halloween Countdown Calendars](https://www.trendhunter.com/trends/halloween-countdown-calendar-1.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Autumnal Grocer Fundraising Campaigns](https://www.trendhunter.com/trends/pumpkins-for-a-purpose.md) - [Halloween Cookie Snack Packs](https://www.trendhunter.com/trends/halloween-cookie-snack-packs.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Nutrition-Minded Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-variety-bag.md) - [Spooky Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/halloweenthemed-advent-calendar.md) - [Allergy-Friendly Retailer Campaigns](https://www.trendhunter.com/trends/the-teal-pumpkin-project.md)