# Low-Cost Grocer Meal Kits The ASDA Feed the Family for a Fiver Campaign is Arriving in the UK By Michael Hemsworth | Published 2025-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/feed-the-family-for-a-fiver-campaign References: [internationalsupermarketnews](https://internationalsupermarketnews.com/archives/21159) & [asda](https://www.asda.com)  The ASDA Feed the Family for a Fiver campaign is being launched in the UK as part of the grocer's initiative to support families who are struggling with the rising cost of food. The campaign puts a variety of complete meal kits with enough food for four in the spotlight, which are priced at £5 each to work well for shoppers who require options that are both convenient and cost-effective. The meal bundles include such options as cottage pie chicken pasta bakes, sausage casseroles and more. The ASDA Feed the Family for a Fiver campaign focuses on both in-store and online promotions, and offers consumer access to recipe cards and QR codes to help consumers quickly prepare meals from their own kitchen. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 16% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Meal Solutions:** Offering meal kits priced at an economical rate disrupts traditional grocery shopping by providing both convenience and cost-saving benefits to budget-conscious families. - **Convenient Cooking Kits:** The integration of easy-to-follow recipe cards and QR codes for meals simplifies the cooking process, significantly enhancing consumer kitchen experiences. - **Digital-enhanced Grocery Shopping:** QR code accessibility in grocery promotions reflects a shift towards integrating digital technology to streamline user interaction with meal preparation. ### Sectors Adopting This - **Grocery Retail:** The introduction of low-cost meal kits addresses the evolving demands for affordability in the grocery sector, particularly among price-sensitive consumers. - **Meal Kit Delivery:** The recent emphasis on in-store and online meal kit promotions exemplifies a cross-industry transformation towards direct-to-consumer culinary solutions. - **Food Technology:** The use of QR codes for recipe access showcases the increasingly important role of tech innovations in enhancing the food preparation experience. ## Related on Trend Hunter - [Value-Minded Grocer Meal Deals](https://www.trendhunter.com/trends/asda-meal-deal.md) - [Frozen Food Stock-Up Promotions](https://www.trendhunter.com/trends/asda-mix-match-4-for-498-deal.md) - [Protein-Packed Private Label Meals](https://www.trendhunter.com/trends/asda-protein-ready-meal-range.md) - [Seasonal Grocer Ready-Meals](https://www.trendhunter.com/trends/winter-warming-dishes.md) - [Frozen Food Retailer Promotions](https://www.trendhunter.com/trends/nisa-5-freezer-deal.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Low-Cost Grocer Holiday Meals](https://www.trendhunter.com/trends/christmas-dinner-deal.md) - [Globally-Inspired Ready-to-Eat Foods](https://www.trendhunter.com/trends/asda-foodtogo-range.md) - [Animation-Themed Frozen Kids Meals](https://www.trendhunter.com/trends/asda-toy-story-5-meal-range.md)