# Cannabis-Branded Food Fundraising Campaigns Curaleaf Launches Its 'Feed the Block' Campaign By Kalin Ned | Published 2024-08-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/feed-the-block References: [newswire](https://www.newswire.ca/news-releases/curaleaf-continues-to-combat-food-insecurity-with-4th-annual-feed-the-block-fundraiser-856858030.html) & [curaleaf](https://curaleaf.com/blog/feed-the-block-2024)  [Curaleaf Holdings, Inc.](https://www.trendhunter.com/trends/modern-cannabis-branding) has initiated its fourth annual Feed the Block fundraising campaign as part of its ongoing commitment to addressing [food insecurity](https://www.trendhunter.com/trends/asda-you-buy-we-donate). Running throughout August, this initiative encourages customers at Curaleaf dispensaries to round up their purchases to the nearest dollar, with all proceeds going to local organizations focused on [providing food to those in need](https://www.trendhunter.com/trends/feed-a-neighbor-fund). The company will also match 25% of the total donations made during the campaign. The Feed the Block program, which has raised over $450,000 since its inception in 2020, is a part of Curaleaf's broader corporate social responsibility platform, 'Rooted in Good.' This platform emphasizes community support through various initiatives, including social equity, sustainability, and health and wellness programs. Image Credit: Curaleaf Holdings, Inc. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 81% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-branded Social Initiatives:** Corporate social responsibility campaigns in the cannabis sector are gaining traction, emphasizing community support and social equity. - **Fundraising Through Retail Transactions:** Retail-based fundraising campaigns like rounding up purchases are becoming an innovative way to support local organizations. - **Community-focused Dispensaries:** Dispensaries are increasingly integrating community-focused programs to foster goodwill and community engagement. ### Where This Applies - **Cannabis:** The cannabis industry is leveraging its retail footprints to drive social responsibility and community support initiatives. - **Food Security:** Organizations focused on food insecurity are partnering with various sectors, including cannabis, to amplify their impact and reach. - **Corporate Social Responsibility:** Businesses across various sectors are adopting corporate social responsibility programs to address societal issues and enhance their brand reputation. ## Related on Trend Hunter - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [Philanthropic Point-Of-Sale Initiatives](https://www.trendhunter.com/trends/round-up-the-change.md) - [Cancer Awareness-Supporting Cannabis Initiatives](https://www.trendhunter.com/trends/ethos-cannabis.md) - [Social Good Cannabis Products](https://www.trendhunter.com/trends/cherry-vanilla-jams-jellies.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Celebratory Cannabis NFTs](https://www.trendhunter.com/trends/20-for-all.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md)