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# Benevolent Beaded Bangles
The FEED Kenya Bracelet is a Stylish Strategy to Feed Hungry Children

By Jaime Neely | Published 2011-07-26 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/feed-kenya-bracelet
References: [nylonmag](http://nylonmag.com/nylonblogs/blog/2011/07/25/get-stacked/) & [feedprojects](http://www.feedprojects.com)

The new series of FEED Kenya Bracelet designs are now available for purchase. These [stylish bangles featuring beautiful colorful beads](https://www.trendhunter.com/trends/statement-bangle-collection) are handmade in Kenya by local natives. Each FEED Kenya Bracelet -- there are three -- features 'FEED' in a different color of beads accompanied with a unique Tribal pattern.

For every FEED Kenya Bracelet purchased, five school meals will be delivered to children through the [UN](https://www.trendhunter.com/trends/apathy-is-boring) World Food Programme. These bracelets, which are available in yellow, navy and maroon, are a simple and stylish way for consumers to give back to those less fortunate and fight the war on hunger.

**Implications** - Businesses that dedicate their efforts to improving the quality of life of those less fortunate will portray themselves in a very positive light. Consumers will likely invest in a business that commits itself to bettering the world and striving to make it a better and more equal place.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 19% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Socially Conscious Accessories:** Opportunity to create similar products that give back to those less fortunate.
- **Cause-driven Marketing:** Opportunity for businesses to showcase their social responsibility efforts and connect with consumers who value giving back.
- **Handmade Products:** Opportunity for industries to promote and highlight the unique craftsmanship of handmade and locally sourced products.

### Where This Applies

- **Fashion:** Fashion companies can use their platform to raise awareness and funds for social causes.
- **Jewelry:** Jewelry companies can create pieces that not only serve as accessories, but also contribute to social causes.
- **Food Production/distribution:** Opportunity to partner with organizations like the UN World Food Programme to address hunger issues and provide meals to those in need.

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