# Vibrant Contest Announcements Fedrigoni Love Paper Used Design to their Advantage By Vittoria Natarelli | Published 2010-07-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fedrigoni-love-paper References: [designyoutrust](http://designyoutrust.com/2010/07/16/fedrigoni-love-poster/) & [fedrigoni](http://www.fedrigoni.co.uk/) [Fedrigoni](https://www.trendhunter.com/trends/wetglue-collection) Love Paper is a series of posters the [luxury paper brand](https://www.trendhunter.com/trends/mondi-2) has displayed in its showroom. To advertise an upcoming contest, the company has created these visually stunning posters with Love Paper incorporated throughout. Fedrigoni has done a great job of acknowledging their ties to design and has found a great way to advertise for their [design contest](https://www.trendhunter.com/trends/publicity-for-good1). Fedrigoni Love Paper puts the blank slate to good use. Additional Images: [Bloggokin](http://bloggokin.blogspot.com/2010/07/fedrigoni-love-poster.html) **Implications** - With so many negative things emerging in modern society, consumers are attracted to products that bring some positivity. Items that feature a vibrant aesthetic appeal to shoppers who want to maintain a content lifestyle. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Vibrant Advertising:** Luxury brands can use visually stunning posters to advertise upcoming events and contests. - **Positive Consumerism:** Consumers are increasingly drawn to products and brands that promote positivity and contentment. - **Design-driven Marketing:** Acknowledging ties to design and incorporating it into marketing efforts is an effective way for brands to connect with their audience. ### Who This Affects Most - **Paper and Printing:** Luxury paper brands and printing companies can use vibrant advertising to showcase their products and services. - **Design and Creative:** Design-driven marketing can be used by a variety of creative and design-focused industries to connect with customers. - **Retail and Consumer Goods:** Positive consumerism is a trend that can be applied to a wide range of industries, but it is particularly relevant to retail and consumer goods companies. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Heritage-Honoring Artful Posters](https://www.trendhunter.com/trends/archival-poster-collection.md) - [Design Showcase Platforms](https://www.trendhunter.com/trends/todaysdesign.md)