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# Walking Dead Campaigns
The FedEx ‘Zombie Outbreak' Commercial is Hilariously Creative

By Marriska Fernandes | Published 2011-09-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/fedex-zombie-outbreak-commercial
References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/fedex-zombies/) & [fedex](http://www.fedex.com)

There are some campaigns that are very informative and creative and then there are the out-of-this-world campaigns like the [FedEx](https://www.trendhunter.com/trends/free-insomnia-cookies) Zombie Outbreak commercial. The zombies zap around trying to take over the world and in comes FedEx.

The FedEx Commercial by [BBDO Guerrero](https://www.trendhunter.com/trends/snowfall) has every bit of pizzazz that is sure to get you laughing to bits and pieces. It is hilariously creative and very intriguing to watch FedEx come to the rescue of the zombie infested town. FedEx delivers the antivirus and their tag line, “Take the drama out of [delivery](https://www.trendhunter.com/trends/pizza-huts-new-commercial).”

Trust FedEx to come up with the wackiest of commercials and this time they have seriously brought back their customers, if not from the dead.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 66% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Creative Campaigns:** The FedEx 'Zombie Outbreak' commercial showcases the potential for creative and entertaining marketing campaigns.
- **Humorous Advertising:** The hilariously creative FedEx commercial demonstrates the power of humor in capturing consumer attention and increasing brand engagement.
- **Unconventional Marketing:** The wacky and out-of-this-world FedEx commercial highlights the benefits of unconventional marketing strategies to stand out in a crowded marketplace.

### Where This Applies

- **Shipping and Logistics:** The FedEx commercial presents opportunities for innovation in the shipping and logistics industry by showcasing unique delivery solutions and customer-centric approaches.
- **Entertainment and Media:** The humorous and attention-grabbing FedEx commercial illustrates the potential for disruptive innovation in the entertainment and media industry through unconventional advertising methods that captivate viewers and generate viral buzz.
- **Consumer Goods:** The creative and humorous FedEx commercial inspires innovative marketing tactics in the consumer goods industry to create memorable and shareable experiences that resonate with target audiences.

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