# Ball-Busting Deliveries The FedEx Package Delivery Ad Features Painful Humor By Allison Love | Published 2010-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fedex-package-delivery References: [adsoftheworld](http://adsoftheworld.com/media/tv/fedex_express_package_delivery) & [fedex](http://www.fedex.com/ca_english/) The [FedEx](https://www.trendhunter.com/trends/fedex-1) Package Delivery ad is one hilariously painful-looking experience. The premise for the commercial is that a [FedEx delivery man is delivering](https://www.trendhunter.com/trends/doorbox-smart-delivery-box) an unlikely package to an unsuspecting customer. The man is barely awake when he opens the door to receive a 'package' from what we can only assume is a friend playing a cruel joke. The package is actually a swift knee to the privates, which is hardly the type of surprise anyone wants. The FedEx Package Delivery ad definitely gets across the message that FedEx 'delivers anything.' ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Painful Prankvertising:** Taking humor to painful levels in advertising creates a memorable experience for viewers. - **Unexpected Deliveries:** Surprising customers with unconventional packages can enhance brand recognition and engagement. - **Creative Messaging:** Crafting advertisements that convey the brand message in a unique and memorable way captures audience attention. ### Who This Affects Most - **Package Delivery:** Incorporating humor and surprise into package delivery services can differentiate the brand and attract new customers. - **Advertising:** Utilizing painful humor in advertisements can generate buzz, increase brand awareness, and boost customer engagement. - **Marketing:** Creating creative and unique messaging strategies can help companies stand out in a crowded marketplace and leave a lasting impression on consumers. ## Related on Trend Hunter - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md)