# Playful Delivery Campaigns The FedEx Dominoes Commercial Shows Easy Shipping Options By Meghan Young | Published 2011-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fedex-dominoes References: [adsoftheworld](http://adsoftheworld.com/media/tv/fedex_dominoes) & [bbdo](http://www.bbdo.ca/en/home.html) The [FedEx](https://www.trendhunter.com/trends/fedex-consolidated-returns) Dominoes commercial is an enticingly creative ad campaigns. Although it only involves some strategically placed FedEd boxes, a [Canada Goose](https://www.trendhunter.com/trends/ad-for-osmows) and an American puppy, it is impeccably executed, ensuring some appreciative attention. Cleverly and creatively conceived by Toronto-based ad agency [BBDO](https://www.trendhunter.com/trends/accessible-customer-service), the FedEx Dominoes commercial demonstrates artistically and effectively just how easy it is to ship something from Canada to the States. Considering that it is the holiday season, a time for giving, people will definitely be looking for convenient and direct ways to deliver gifts to loved ones who live in different cities. In this case, a Canada Goose has decided to gift a hockey stick to his Miami-based friend, an adorable pup. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Creative Delivery Ads:** Ad campaigns that creatively showcase a delivery service's ease of use through clever visuals and storytelling. - **Holiday-themed Delivery Ads:** Ad campaigns that use holiday imagery, messaging, and sentiment to promote delivery services as a convenient solution for gift giving during the holiday season. - **International Delivery Ads:** Ad campaigns that highlight a delivery service's ability to ship packages internationally, focusing on the ease and convenience of cross-border shipping. ### Where This Applies - **Advertising Industry:** The advertising industry can utilize the success of playful delivery campaigns like the FedEx Dominoes commercial to create similar ads that entertain and inform consumers about the ease of shipping. - **Delivery Industry:** Delivery services can capitalize on the trend towards creative and holiday-themed delivery ads to draw in more customers during the holiday season and beyond. - **E-commerce Industry:** E-commerce companies can partner with delivery services to create holiday-themed ads that showcase the convenience of easy and direct shipping as a solution for gift-giving during the holiday season. ## Related on Trend Hunter - [Yodeling Pizza Commercials](https://www.trendhunter.com/trends/dominohhoohoo.md) - [Delivery Truck Toy Sets](https://www.trendhunter.com/trends/lego-fedex-truck.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md)