<!-- canonical: https://www.trendhunter.com/trends/february-issue-of-w -->
<!-- robots: noindex -->

# Pastel Resort Editorials
Grace Bol Stars in the February Issue of W Magazine

By Vasiliki Marapas | Published 2015-02-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/february-issue-of-w
References: [wearesodroee](http://wearesodroee.com/2015/02/04/bon-voyage-2/) & [wmagazine](http://www.wmagazine.com/)

Fashion editor Caroline Grosso dressed Grace Bol in a delightful assortment of [pastel-hued garments](https://www.trendhunter.com/trends/femininity-in-bloom) for the 'Bon Voyage' editorial in the February issue of W Magazine.

While many of us are stuck trudging through waist-high snow, Bol is modelling the latest
in [resort wear](https://www.trendhunter.com/trends/resort-wear-collection) against a surreal, [beach-inspired backdrop](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Coral, lavender and baby blues are seen on structured jackets, fitted sweaters, pencil skirts and trench coats, all of which look fit for a Mediterranean-bound yacht travelling coast to coast.

The creative team was rounded out by photographer Marko MacPherson, hair stylist Jennifer Yepez and makeup artist Kajsa Svanberg. Always one step ahead of the seasons, the editorial appears in the February issue of W Magazine.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 87% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Resort Wear:** There is an opportunity to disrupt the resort wear industry by creating more sustainable and eco-friendly options, while still maintaining the desired pastel color palette.
- **Surreal Photography:** With advancements in technology and the ability to manipulate images, there is an opportunity to create innovative and mesmerizing surreal photography for fashion editorials and advertising campaigns.
- **Pastel Palettes:** Incorporating pastel colors into various industries such as home decor and beauty products can attract the same fans of the pastel resort wear trend, creating a full lifestyle brand experience.

### Sectors Adopting This

- **Fashion:** Incorporating sustainable and eco-friendly options into the resort wear industry or using surreal photography can greatly differentiate fashion brands in a crowded market.
- **Photography:** By exploring surreal photography techniques, photographers can captivate viewers and attract new clients, as well as push the boundaries of what is possible within the fashion industry.
- **Home Decor:** Using pastel colors in home decor can offer a unique and calming environment for homeowners to enjoy, while still being fashionable and on-trend.

## Related on Trend Hunter

- [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md)
- [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)
- [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md)
- [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
