# Lovely Lips February 2010 Allure Magazine Shows Makeup for a ‘True Romance' By Venessa Fisher | Published 2010-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/february-2010-allure-magazine References: [fashiongonerogue](http://fashiongonerogue.com/2010/01/allure-february-ali-stephens-by-michael-thompson/?utm_medium=twitter&utm_source=twitterfeed) Photographed by Michael Thompson, model Ali Stephens experiences the joys of 'True Romance' within the pages of February 2010 Allure Magazine. The elegant spread features soft and romantic gowns complemented by [rosy lip stains](https://www.trendhunter.com/trends/plasma-lip-compound-tinted-in-fortune), shimmery eyes and angelic curls. There is a sort of old-[Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) feel to the shoot and it certainly looks like love is in the air! Check out the latest [romantic makeup tips](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) in February 2010 Allure Magazine. **Implications** - They will definitely inspire you to define your favorite features with rosy and pretty hues. These makeup looks are wonderful because they're perfect for casual outings as well as fancy formal occasions. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Romantic Makeup:** Opportunities for beauty companies to develop more products and marketing campaigns aimed at creating a soft and romantic look. - **Old-hollywood Glamour:** Opportunities for fashion companies to draw inspiration from the elegant, classic looks of Hollywood’s golden era. - **Versatile Beauty:** Opportunities for beauty companies to focus on developing makeup that can be worn on both casual outings and formal occasions. ### Industries Being Reshaped - **Beauty:** Opportunities for makeup companies to offer more rosy and pretty hue products. - **Fashion:** Opportunities for fashion companies to create more classic, elegant clothing inspired by Hollywood’s golden era. - **Events:** Opportunities for event planning companies to promote themed events based on the concept of romantic makeup and old-Hollywood glamour. ## Related on Trend Hunter - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md)