# Masculinely Scented Vehicle Fresheners The Febreze x Old Spice Car Air Freshener is Aromatic By Michael Hemsworth | Published 2019-05-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/febreze-x-old-spice-car-air-freshener References: [theawesomer](https://theawesomer.com/old-spice-x-febreze-car-freshener/520698/) & [febreze](https://www.febreze.com/) The Febreze x Old Spice Car Air Freshener is a collaboration product for vehicles that promises to provide effective odor-fighting technology with a surprisingly [masculine scent](https://www.trendhunter.com/trends/lynx-fine-fragrance). As the name suggests, the air freshener is made with the [original scent of Old Spice cologne](https://www.trendhunter.com/trends/old-spice-holidudes) and has been merged with Febreze to make it perfect for combating unwanted smells. The masculinely scented product is likely to be favored by drivers who are looking for a different air freshener option that is inspired by cologne. The Febreze x Old Spice Car Air Freshener works by being attached onto the vent of a vehicle and will provide up to 30 days of freshness, according to the brand. The integrated scent adjustment lever allows drivers to boost or restrict freshness as per their preferences. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Masculine Car Air Fresheners:** There is a growing trend of car air fresheners with masculine scents, appealing to drivers looking for a cologne-inspired option. - **Collaboration Products:** Collaboration between brands, like Febreze and Old Spice, are creating opportunities for innovative and unique product offerings. - **Scented Technology:** The integration of odor-fighting technology with scents opens up possibilities for disruptive innovations in various industries. ### Where This Applies - **Automotive:** The automotive industry can capitalize on the trend of masculine car air fresheners by developing customizable and long-lasting fragrance options. - **Personal Care:** The personal care industry can explore collaborations between fragrance brands and other product categories to create exciting scent-driven offerings. - **Home Care:** The home care industry can leverage scented technology to develop innovative odor-fighting products for homes and other indoor environments. ## Related on Trend Hunter - [Astrological Auto Air Fresheners](https://www.trendhunter.com/trends/febreze-carstrology.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [At-Home Fragrance Boosters](https://www.trendhunter.com/trends/scent-booster.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md)